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The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More

Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More

Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More

13 May 2021, Barcelona, Spain. ExoClick has launched a new ad placement concept called Multi-Format Ads. The ad placement serves multiple ad formats: banners or native in just one placement, pitching different banner sizes and native ad widgets against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for a publisher's impressions while... Read More

Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More

Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment.  Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More

The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More

ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More

13 April 2021 Barcelona, Spain. ExoClick has released a comprehensive guide that is entitled: The Ultimate Guide to Dating. Available as a downloadable PDF, the guide is packed with network business intelligence statistics, ad format CTRs, ideas for clickable creatives, optimisation techniques and tips from dating industry experts. The guide covers:   Why is Dating big business? Industry statistics, different types of dating offers and payout types ExoClick’s traffic sources: Email Clicks:... Read More

31 March 2021. Barcelona, Spain. ExoClick and leading dating affiliate network REBLL today announced that ExoClick is exclusively managing sales for all of REBLL Networks dating members area traffic. The traffic is world wide with top GEOs in English speaking countries: US, CAN, UK, AUS, NZ, South Africa and tier 1 European countries FR, DE and all Nordic countries. Device split is 75% mobile, 25% desktop. Traffic comes from a... Read More