Blog
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Advertisers: What is working in LATAM right now?
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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Make more revenues with less ad formats!
Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More
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A typical working day for Customer Success Specialist Sofya Kirillova
ExoClick's Customer Success team is available 24/7 to help Publishes and Advertisers with any platform questions, optimisation tips, billing enquiries, etc. Sofya Kirillova is a Customer Success Specialist, so we interviewed her to find out more about her role. What is Customer Success and why is it important? Nobody likes to be stuck with their questions because there is no real person to help them, and no one likes to... Read More
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ExoClick launches Desktop Fullpage Interstitial
Barcelona, Spain. 8 July 2020: ExoClick, the innovative ad company, today announced that it has launched a new ad format, the Desktop Fullpage Interstitial. This desktop version joins the previously released Mobile Fullpage Interstitial. The Interstitial is a full page ad displayed on desktop horizontally 1600x900px with an image or video banner. The ad is triggered in between a page load and shown to the end user. The full screen... Read More
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ExoClick Compliance Rules for 2020
We've been working hard this year to ensure users and publishers are protected from malvertising and ads that go against the user experience. As such we have added more rules to our advertising guidelines! Advertiser question: I want my campaign approved, how can I make sure it will be? Simple! Just make sure they are in full compliance with our guidelines at all times. Here is a list of what... Read More
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ExoClick’s Ultimate Guide to Video Advertising
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers three specific video ad formats: In-Stream, Outstream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream, Outstream and Video Slider? In-Stream Video: Works with all major video players and automatically... Read More
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Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
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ExoClick adds new metrics and combo charts to its customizable Dashboard widgets
10 June 2020, Barcelona. ExoClick, the innovative advertising company, today announced that it has added a large range of data dimensions and metrics to the customizable Dashboard widgets within their admin panel. The dimensions and metric combinations allow Advertisers and Publishers to display their real-time data as trend overviews using either tables, line or pie charts or a new combo chart that allows clients to plot a combination bar and... Read More
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3 reasons why you should be using Video Advertising
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
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ExoClick’s Ultimate Optimization Guide for Publishers
We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More