Blog
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Publishers! ExoClick aligns banner advertising sizes with IAB standards
From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Further ways ExoClick is reducing banner... Read More
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Ad formats, Business intelligence, Dating, Desktop, Games, Mobile, Video
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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Start the new decade with Paxum and ExoClick’s free $1,000 traffic draw
Giles Hirst — Head of Communication
December 17, 2019 — Uncategorized
Barcelona, Spain, 17 December 2019. ExoClick has teamed up with global eWallet payment service Paxum to give away two prizes of $1,000 worth of traffic on ExoClick’s platform in a free draw for ExoClick advertisers. Prize one is open to existing Paxum clients on ExoClick’s ad network. To be eligible for the draw you must have used Paxum to make a payment transaction on ExoClick at least once, during the... Read More
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7 ways ExoClick helped boost your ROI in 2019
Giles Hirst — Head of Communication
December 12, 2019 — Uncategorized
Here at ExoClick our main goal has always been to invest in technology and create business partnerships that expand opportunities for Advertisers to increase their ROI and for Publishers to effectively monetize all of their traffic. In 2019 we have worked to continue to achieve this goal, so here are some key highlights of what ExoClick did this year. 1. A new impressions record! We kicked off 2019 by increasing... Read More
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API Masterclass #4: Zones Targeting
As an advertiser you can use the PUT /campaigns/{campaignid} ExoClick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More
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Target mobile gamers with your gaming offers this holiday season
During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More
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Is your marketing material compliant?
Bryan McDonald — Director of Compliance
November 25, 2019 — Ad formats, Ad security, Compliance, Native, News, Tutorial
ExoClick does not accept marketing material that is considered to be deceptive or misleading. We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More
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Case study: How 3 publishers increased earnings with our in-line popunder code
Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More
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Automation is here, don’t get left behind!
Giles Hirst — Head of Communication
November 6, 2019 — Automation tools, Bidder, Business intelligence, Platform features
In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More
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Black Month! ExoClick offers month long 50% cash back on 4 ad formats
Giles Hirst — Head of Communication
October 31, 2019 — Uncategorized
Barcelona, Spain. October 31, 2019: ExoClick, the innovative ad company, today announced that November will not only contain Black Friday, but on the company’s network, it will be Black Month. The 30 day promotion will offer advertisers a 50% cash back on any of these four ad formats: Video Slider - The Video Slider is similar to the Instant Message format but displays a video instead of just an image.... Read More
