Blog
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Push Notifications: Why is subscriber lifetime so important?
When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More
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Video slider advertiser tips
Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More
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Native advertising tips for higher conversions
Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More
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Publishers! How to increase your Native advertising traffic value
By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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ExoClick Presents Our New Admin Panel!
ExoClick, the innovative ad network, has taken its v2 Admin Panel out of Beta and it is now the default Admin Panel. This totally redesigned version brings big advantages for Publishers and Advertisers wanting to monetize traffic, check out some of its great new features: New dashboard: Includes high level data, quick view trend charts and tables Better UX: More intuitive with view switching options Advanced multi-filtering: Campaigns, statistics and... Read More
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Advertisers! Admin Panel v2 overview
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
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Publishers! Admin Panel v2 overview
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
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New VR Detection Feature
The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs. What can this new feature do? As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns.... Read More
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ExoClick SaaS Technology empowers publishers to manage their own RTB business
10 September 2019, Barcelona. ExoClick, the innovative ad company, today announced it has launched ExoClick SaaS Technology, a new service that enables publishers to set up their own powerful RTB platform. SaaS or Software as a Service allows businesses to use a developed software technology platform. This enables those businesses to scale up their operations without having to invest in development, servers/hardware and reduces the need for extra IT support.... Read More