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ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable  HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities.   If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More

Barcelona 12 June 2018. ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to bid on CPM and Smart CPM in addition to CPV and CPC. For advertisers who need clarification of each payment model for ExoClick’s in-stream format, here are some tips: CPM (cost per mille) - Suitable for all campaigns with a high CTR & View... Read More

ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

Barcelona, Spain June 4, 2018: ExoClick, the innovative ad company, today announced that it has promoted Evangelos Zirdelis to Director of Sales & Ad Operations. Evangelos’ previously held positions at the company include Head of Performance, Director of Business Intelligence and Network Director. Evangelos will work to further integrate the sales, marketing, business intelligence, client care and compliance departments in order to optimise the workflow and increase opportunities both for... Read More

Barcelona, Spain. May 24, 2018: ExoClick, the innovative ad company, today announced that it has launched a dedicated website for its ad tech video news show The Additive. The website, https://www.theadditive.tv features all of the programmes shows in chronological order, a dedicated interviews page where viewers can get business insights from industry experts. See expert interviews with affiliate guru Charles Ngo, dating experts Jenny Gonzalez and Simon Corbett talk, VR... Read More

This blog post does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.   What is GDPR? GDPR takes effect on May 25, 2018, replacing the existing Data Protection Directive 95/46/EC in order to harmonise data privacy laws across Europe (including the U.K.), to protect and empower all EU citizens data... Read More

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

Barcelona, Spain. May 3, 2018: ExoClick, the innovative ad company, today announced that it will discontinue version 1 of its platform API from 1 July 2018, and advises all clients using the API to switch over to version 2. Version 2, released in October 2017, allows clients to automate all of the platform features that are inside ExoClicks admin panel. Benjamin Fonzé, CEO and founder of ExoClick commented, “Version 2... Read More

One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More

28 March 2018, Barcelona, Spain. ExoClick, the innovative ad company, has updated NeverBlock, its ad block circumventing solution. NeverBlock’s advanced technology bypasses ad blockers to recapture revenue for publishers. It works on all browsers (including Safari, Chrome, Internet Explorer, Mozilla, etc.) and on all platforms and devices (desktop, mobile, tablet and smart TV). Previously NeverBlock's technology supported banners and popunders, the new update now also supports the following additional ad... Read More