Blog

Barcelona 17 July 2018. ExoClick, the innovative ad company, today announced that it has launched the ExoClick Bidder, a brand new automation tool for advertisers and affiliates on the company’s world leading platform. The ExoClick Bidder allows advertisers/affiliates to automate the optimization of their campaigns by adjusting their bids by ad zone and blocking non-converting ad zones. The ExoClick Bidder works like a smart assistant with two functions: Automatic Bidding... Read More

Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More

If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More

From the 1st of July 2018 Google will begin marking all HTTP websites and webpages as "not secure". This change will coincide with the release of their updated browser, Chrome 68. The marking will appear within the URL browser navigation bar at the top and will look like this: You can find additional information on Googles security blog article here: So what will this mean? Google has been actively leading the market... Read More

Barcelona 2 July 2018. ExoClick, the innovative ad company, has added a new payment method for publishers: the ePayments e-Wallet.   To set up an e-Wallet simply visit the ePayments website and open an account.   ExoClick offers weekly and monthly payments to publishers via the ePayments e-Wallet. Publishers can select this payment option from ExoClick’s Admin Panel on their My Account page.   ENDS   For further press information... Read More

Barcelona 2 July 2018. ExoClick, the innovative ad company, is exhibiting at the Affiliate Summit Europe in Barcelona 18-20 July and will host an exclusive pre show cocktail networking event on the 17 July on the Sun Deck Terrace of the luxury Barcelona Hotel W. At the show, ExoClick will be showcasing several platform features aimed at affiliates: Automation features including a brand new, exciting tool to be launched at... Read More

ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable  HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities.   If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More

Barcelona 12 June 2018. ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to bid on CPM and Smart CPM in addition to CPV and CPC. For advertisers who need clarification of each payment model for ExoClick’s in-stream format, here are some tips: CPM (cost per mille) - Suitable for all campaigns with a high CTR & View... Read More

ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

Barcelona, Spain June 4, 2018: ExoClick, the innovative ad company, today announced that it has promoted Evangelos Zirdelis to Director of Sales & Ad Operations. Evangelos’ previously held positions at the company include Head of Performance, Director of Business Intelligence and Network Director. Evangelos will work to further integrate the sales, marketing, business intelligence, client care and compliance departments in order to optimise the workflow and increase opportunities both for... Read More