Blog

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

Barcelona, Spain. May 3, 2018: ExoClick, the innovative ad company, today announced that it will discontinue version 1 of its platform API from 1 July 2018, and advises all clients using the API to switch over to version 2. Version 2, released in October 2017, allows clients to automate all of the platform features that are inside ExoClicks admin panel. Benjamin Fonzé, CEO and founder of ExoClick commented, “Version 2... Read More

One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More

28 March 2018, Barcelona, Spain. ExoClick, the innovative ad company, has updated NeverBlock, its ad block circumventing solution. NeverBlock’s advanced technology bypasses ad blockers to recapture revenue for publishers. It works on all browsers (including Safari, Chrome, Internet Explorer, Mozilla, etc.) and on all platforms and devices (desktop, mobile, tablet and smart TV). Previously NeverBlock's technology supported banners and popunders, the new update now also supports the following additional ad... Read More

Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More

This new format is totally compliant with Google and offers Publishers a new ad zone. The Billboard ad is a rich media ad and is positioned at the top of a website’s page. Billboard ads are too big to miss at 970x250 and offer Publishers a great way to monetise their traffic. A Similar format is used on YouTube.com. Here we give some tips for Publishers and Advertisers about this... Read More

Barcelona, Spain. March 2, 2018: ExoClick, the innovative ad company, today announced that it has launched several new Google compliant ad formats. Native advertising 12 months ago ExoClick launched its Native ad widget for display, now there are two additional formats available for this responsive ad format: Native Interstitial - Overlays the page with contextually relevant ads, it appears as a smooth transition from the side of the page and... Read More

2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More

ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More

Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More