Blog

Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More

Barcelona, Spain April 18, 2017: ExoClick, the innovative ad network today announced that it has launched an iOS version of its popular Admin Panel App. The Android version has been downloaded from Google Play 9,612 times since its release. The free app allows ExoClick's advertisers and publishers to access their accounts and view a selection of data from their iPhone, iPads or iPod Touch. Once the app is installed, clients... Read More

Barcelona, Spain. April 12, 2017: ExoClick, the innovative ad network, today announced that it has launched a fortnightly, 5 minute video show called The Additive. The show, presented by the company's Head of Communication Giles Hirst, features current news stories from the ad tech world. The Additive's first episode provides a look into the latest in Virtual Reality ad tech, how a UK publisher is successfully counteracting ad blocking and... Read More

7 April 2017. Barcelona, Spain. The Financial Times newspaper has ranked ExoClick at no. 523 in the 'FT1000 Fastest Growing European Companies 2017.'  The prestigious list recognises innovative and fast-growing businesses that are the driving force of the European economy, sustaining Europe’s competitiveness and generating jobs. Benjamin Fonzé, ExoClick’s founder and CEO commented, “The Financial Times is one of the world's leading publications for business and I am extremely proud... Read More

At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found... Read More

According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More

Barcelona, Spain. March 21, 2017: ExoClick, the innovative ad network, today announced that it will launch a month long native advertising promotion. Each advertiser that spends 1,000 USD/EUR or more on ExoClick's native advertising format during the month of April 2017, will receive 50% back of the total amount they have invested, which can then be spent on ExoClick's traffic during May 2017. ExoClick's founder and CEO Benjamin Fonzé commented,... Read More

Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits.     How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site.  ExoClick’s native ad format... Read More

Barcelona, Spain. March 2, 2017: ExoClick, the innovative ad network, today announced that it has launched the native advertising format on its world leading platform. Native advertising is a commonly used ad format in the mainstream industry and because the ad appears just like the editorial content of the publishers site, it has a much higher click through rate compared to standard banner advertising. According to Mediapost consumers interact with native... Read More

ExoClick has approved 1 million ad campaigns on its global network since 2006, this is thanks to our vigilant Compliance Team who manually check every single ad campaign to ensure it meets our guidelines.  The advertiser that ran our millionth approved campaign won 1,000 euros worth of ExoClick traffic! We thought it would be a great idea to collate some of the data we have gathered over the last 10... Read More