Blog

Barcelona, Spain. December 5, 2016: ExoClick, the innovative ad network, today announced that it has launched a brand new ad format: HTML5 video banner ads. This rich media format enables advertisers to create compelling video ads to place on publisher sites on ExoClick's global network. Video ads can be produced for all available banner sizes and the supported format is MP4 with a maximum weight set at 1.5Mb. With the... Read More

Barcelona, Spain. 2 December 2016. To celebrate a decade of innovation, ExoClick has teamed up with global ewallet payment service Paxum to give away two prizes of $1,000 worth of traffic on ExoClick's platform in a free draw for ExoClick advertisers. Prize one is open to existing Paxum clients on ExoClick's ad network. To be eligible for the draw you must have used Paxum to make a payment transaction on... Read More

1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More

According to eMarketer desktop ad blocking in Germany has fallen for the third consequitive quarter, a trend that is unusual given much talked about uptake of ad blocking globally. According to Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis (OVK)’s November 2016 report, desktop display ad blocking rates were down 0.3 percentage points in the third quarter. The measure had declined by 0.7 points the previous quarter, and by 0.4 points in the... Read More

As ExoClick is attending Affiliate World Asia we thought we would show affiliates that we have some great tools that they can use on ExoClick's platform. The tools are designed to help affiliates save time, test campaigns, fine tune targeting and track conversions in real-time across 3rd party platforms. Here are three of them... Tool #1 - Landing page traffic automation When promoting an offer most affiliates test out different... Read More

Barcelona, Spain. November 7, 2016: ExoClick, the innovative ad network, today announced that it has used its own resources to launch Fluid Player, a totally free and open-source, advanced HTML5 player which utilizes the HTML5 video tag to play web-hosted video files. Video players are the most important pieces of software within the online entertainment industry.  In many cases, publishers are still using Flash and old tech video players which... Read More

For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More

As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More

Sequential retargeting takes retargeting to the next level, but to understand it properly let's have a quick refresh on what retargeting actually is. Visitors hit your website or landing page without converting. You then add a cookie/pixel to their browser so that your advertisements follow them around the rest of the web when they are browsing sites. This increases your chances of conversion because they have already clicked on your... Read More

British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More