Advertisers: How to effectively promote AI Dating offers
AI is becoming more important in everyone’s lives, especially the use of personified chatbots. One of the largest consumer growth areas are AI Dating platforms which have gained significant popularity among end users worldwide. In 2023, the global AI dating market was valued at $2.8 billion, and is expected to reach a milestone of $9.5 billion by 2028. Are you a Product Owner wanting to promote your AI Dating offers and profit from this promising vertical? In this article we will bring you some ExoClick network stats for this vertical and best practices for creating effective AI Dating ad campaigns from our account managers. Continue reading to answer the question, how to effectively promote AI Dating offers with ExoClick.
Devices being targeted for AI Dating offers
On ExoClick’s network, based on stats from Q1 2025 here are the devices being targeted for AI Dating offers:
Mobile 78%
Desktop 20%
Tablet 2%
Top GEOs for AI Dating offers
On ExoClick’s network in Q1 2025 the top 10 GEOs for AI Dating offers were:
The top ad formats to target your AI Dating offers
Continuing on you will see the the top ad formats to target your AI Dating offers:
Direct Link Menu Tabs (23.2%): Ideal for redirecting traffic straight to landing pages, where users can interact with Dating AIs, explore subscription models, or access premium features. Additionally, the tab name can be personalized to align with your brand. Test open web free content sites and especially our exclusive network of Members Area Dating traffic for perfectly targeted to a Dating audience.
Native (23.6%): Blends in naturally with content, making it effective for softer conversions and long-term engagement. With Native you will be able to target Native Video Thumbs, and Members Area exclusive Native In-Content, where the Native ad sits within the Dating profiles of a Dating website.
Banners (22.2%): This is a cost-effective, highly visual & engaging format ideal to reach high volumes. Works best using action-driven texts like “Join Now” to encourage immediate clicks and conversions.
Video (21.7%): Video formats (In-Stream, Outstream and Slider) attract high CTRs. They work best when used to showcase short clips showcasing how the product works, AI Dating interactions, voice messages, or chat simulations.
Popunder (9.3%): This ad format is displayed when an end user leaves a website. Because of its large, full screen size it allows advertisers to really showcase their product. Available on CPC and by clicking on the format it takes the end user directly to the offer’s landing page.
Best practices for creating effective AI Dating ad campaigns
Below you will find tips and best practices or creating effective AI Dating ad campaigns, from our expert Account Managers:
#1 Highlight the social aspect: Create ads that highlight the bonding aspect of the AI Dating experience, focusing on companionship and comfort. Use action-driven texts like “Meet your new virtual girlfriend/boyfriend” to foster a sense of connection and entertainment.
#2 Offer incentives: Offer limited-time promotions, such as free trials or exclusive features, to encourage quick sign-ups and create urgency.
#3 Run retargeting campaigns: Set up retargeting ads for end users who visited your landing page but didn’t convert. Use engaging ads that remind them of what they missed, such as the benefits of creating a personalized AI character or exploring more interactive features. Segment based on user behavior:
- Free users: Retarget end users who created a character but haven’t interacted or purchased tokens. Offer incentives like discounts, extra tokens, or exclusive features to encourage engagement.
- Token buyers: For users who’ve bought tokens but haven’t subscribed to a premium plan, promote limited-time discounts or free trials to entice them to upgrade.
- Abandoned sign-ups: Show ads focused on character creation and customization options, emphasizing how they can personalize their experience further.
#4 Optimize for Mobile: Ensure all ads and landing pages are optimized for Mobile since many users will engage via their smartphones.
#5 Run A/B testing campaigns: Regularly test various ad creatives, copy, and CTAs to discover what resonates best with your audience. For a smoother user experience and higher conversions, maintain consistency by featuring the same AI Dating model across both creatives and landing pages. This approach enhances engagement, and drives conversions.
#6 Target Category: In terms of performance, the Virtual Reality category has shown strong results for AI girlfriend/boyfriend ads, with an average CTR of 0.47%. The second best performing category is the Cartoon category, with an average CTR of 0.27%. These categories generate highly engaged traffic and are ideal for reaching users interested in virtual relationships.
#7 Target Keyword categories: Target AI related keywords like: “AI Dating,” “AI chat,” “fantasy AI Dating”, or AI characters names. With Keyword targeting you ensure that ads are shown next to content that is your most relevant audience, resulting in higher conversion rates and cost-efficient ad spend and ROIs.
Do you have any more questions on how to effectively promote AI Dating offers or need more best practices for creating effective AI Dating ad campaigns? Get in touch with our team now!
