Advertiser tips
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Advertiser tips, Business intelligence, Outstream, Video
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Euro & Copa América: Sports Betting CTRs and tips
Giles Hirst — Head of Communication
June 14, 2021 — Advertiser tips, Business intelligence, Sports Betting
Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More
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ExoClick launches high performing Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Advertiser tips, Multi-Format Ads, News, Platform features, Publisher tips
13 May 2021, Barcelona, Spain. ExoClick has launched a new ad placement concept called Multi-Format Ads. The ad placement serves multiple ad formats: banners or native in just one placement, pitching different banner sizes and native ad widgets against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for a publisher's impressions while... Read More
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ExoClick releases The Ultimate Guide to Dating
Giles Hirst — Head of Communication
April 13, 2021 — Advertiser tips, Dating, email clicks, Members Area
13 April 2021 Barcelona, Spain. ExoClick has released a comprehensive guide that is entitled: The Ultimate Guide to Dating. Available as a downloadable PDF, the guide is packed with network business intelligence statistics, ad format CTRs, ideas for clickable creatives, optimisation techniques and tips from dating industry experts. The guide covers: Why is Dating big business? Industry statistics, different types of dating offers and payout types ExoClick’s traffic sources: Email Clicks:... Read More