Advertiser tips
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Ad formats, Advertiser tips, Banners, Fullpage Interstitial, Instant Message, Publisher tips, Responsive Display Ads
Three new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary.... Read More
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13 Benefits of Conversion Tracking and 5 top Account Manager tips!
Giles Hirst — Head of Communication
October 27, 2023 — Advertiser tips, Conversion tracking, Smart Bid, The Bidder
What is conversion tracking? Conversion tracking allows an advertiser to see how end users have interacted with their campaigns. It measures the effect of specific data points during the ad campaign’s sales funnel and then analyzes the data. The generated data allows the advertiser to understand what specific data points triggered conversions. For example, data points could be: when an end user clicks on an ad, the end user’s actions... Read More
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3 reasons why ExoClick is the best video ad network for Advertisers
Anna Quiroga — Marketing Content Creator
October 25, 2023 — Advertiser tips, In-Stream, Outstream, Platform features, Slider, Video
Are you an Advertiser looking for the best ad network to promote your video ad campaigns? ExoClick offers high performing video ad formats which are completely compliant with the IAB and Google, as well as a range of tools and features designed to help you easily and effectively create, promote and track your campaigns to help you reach your advertising and sales objectives. So, why is ExoClick the best video... Read More
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How to convert your eCommerce offers in China on Singles’ Day with Banners
Anna Quiroga — Marketing Content Creator
October 24, 2023 — Advertiser tips, Business intelligence, Chinese traffic, eCommerce, Market research
Learn how to convert your eCommerce offers in China from our experts! If you are an advertiser promoting eCommerce offers in China, you have probably heard about Singles' Day, which is one of China’s, and recently the world’s, biggest shopping events, with sales estimated at $157 billion USD (1.1 trillion yuan) in 2022, according to Queue It. Banner being a great format to promote eCommerce offers, it becomes ideal for... Read More
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ExoClick Webinar: Everything you need to know about Conversion Tracking
Anna Quiroga — Marketing Content Creator
October 16, 2023 — Advertiser tips, Conversion tracking, News, Webinar
Don’t miss our webinar “Everything you need to know about Conversion Tracking”. Learn how to use ExoClick’s Conversion Tracking feature or use third-party Conversion Tracking software with ExoClick’s platform. Register to the ExoClick Webinar now! You will find out how to monitor your conversions and make informed adjustments to optimize your campaigns in order to reach your advertising goals. Some of the great benefits of using Conversion Tracking include: Track... Read More
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How to convert E-commerce offers with video ads in the United States
Maria Serra — Marketing Content Creator
October 4, 2023 — Advertiser tips, eCommerce, In-Stream, Outstream, Slider, US traffic, Video
The E-commerce vertical has experienced a significant revenue growth over the last ten years - So much so that the US E-commerce market is estimated to reach 1.4 trillions U.S. dollars by 2027. This means that promoting E-commerce offers in the US is a great opportunity to generate high revenues. And the best format to do so? Video. In order to help you convert your E-commerce offers in the United... Read More
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How to convert your online offers in Brazil with ExoClick
Anna Quiroga — Marketing Content Creator
September 28, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, LATAM traffic, Market research, Sports Betting
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly... Read More
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Get the most out of your data with ExoClick’s customizable dashboards
Maria Serra — Marketing Content Creator
September 21, 2023 — Advertiser tips, Platform features, Publisher tips
Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks... Read More
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How to convert UK Dating traffic with Email Clicks
Anna Quiroga — Marketing Content Creator
August 24, 2023 — Advertiser tips, Business intelligence, Dating, email clicks, Members Area, UK traffic
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More
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Advertisers! How to convert online games offers with video advertising in Europe
Maria Serra — Marketing Content Creator
August 3, 2023 — Advertiser tips, Business intelligence, European traffic, Games, In-Stream, Outstream, Slider, Smart Bid, Video
As the internet has become increasingly more accessible across the world, and the pandemic forced people to turn to digital ways of entertainment, the online gaming industry has become largely popular in the past few years. This is especially noticeable in Europe, with more than half of the population playing online games on a regular basis. This means that promoting online gaming offers is a great way to achieve high... Read More