Advertiser tips
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How to create a Native campaign from scratch in just 5 steps with ExoClick
How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More
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How to convert online games offers in China with ExoClick
Anna Quiroga — Marketing Content Creator
June 28, 2023 — Advertiser tips, Business intelligence, Chinese traffic, Games, Market research
In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More
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Advertisers! Have you tested out our high quality Direct Link Menu Tabs?
Giles Hirst — Head of Communication
June 1, 2023 — Advertiser tips, Dating, Direct Links, eCommerce, Games, Live Streaming, Menu tabs, Nutra
What is a Direct Link Menu Tab? The Direct Link Menu Tab ad format is an advertisement displayed within the Menu or Navigation Tab of a website on desktop or mobile. The ad format is displayed as an actual Menu Tab. Publishers select either a Text or Image to describe the Menu Tab, so the end user is aware of what he will be clicking on. Once an end user... Read More
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, LATAM traffic, Market research, Slider, Video
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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How to convert Sports Betting offers with ExoClick
Giles Hirst — Head of Communication
May 23, 2023 — Advertiser tips, Business intelligence, Market research, Sports Betting
Football fever is here! With the UEFA Europa League final just around the corner on 31 May and the UEFA Champions League final on 10 June, now is the time to get your campaigns set up on ExoClick to promote your sports betting offers. Even though many sports events are local to certain countries, they have a global opportunity to generate interest from billions of betters, all over the world.... Read More
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Why ROI is the most important KPI for campaign success
Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More
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Advertisers! How to use ChatGPT to create the perfect landing page to generate conversions
With all the news about AI tool ChatGPT, as an advertiser have you ever asked, can I make a landing page with ChatGPT? A landing page is a simple website designed to persuade users who have clicked on your ad that they should buy your product or sign up for your offer. So, in short, it acts like the bridge between your ad and your offer. As a key step... Read More
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Advertiser Case Study: Smart Bid is an effective strategy to turn losing campaigns into winners
Giles Hirst — Head of Communication
April 17, 2023 — Advertiser tips, Case Study: Advertiser, Dating, Native, Smart Bid
Before reading this Smart Bid advertiser campaign case study, if you are not familiar with the Smart Bid automated bidding feature for advertisers, we recommend that you first read this article to help you better understand the pricing model feature. Then in this Smart Bid advertiser campaign case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature to deliver the results desired by... Read More
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Smart Bid! The new automated bidding feature for advertisers
Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Advertiser tips, Business intelligence, Members Area, Native
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More