Case Study: Advertiser

• Advertiser Case Study: Increase your Games offer’s ROI with Native Advertising in Brazil

  

  Anna Quiroga — Marketing Content Creator

  December 7, 2023 — Advertiser tips, Case Study: Advertiser, Games, LATAM traffic, Native
  

  Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More

• Advertiser Case Study: Smart Bid is an effective strategy to turn losing campaigns into winners

  

  Giles Hirst — Head of Communication

  April 17, 2023 — Advertiser tips, Case Study: Advertiser, Dating, Native, Smart Bid
  

  Before reading this Smart Bid advertiser campaign case study, if you are not familiar with the Smart Bid automated bidding feature for advertisers, we recommend that you first read this article to help you better understand the pricing model feature. Then in this Smart Bid advertiser campaign case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature to deliver the results desired by... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Advertiser tips, Case Study: Advertiser, Games, Outstream, Platform features, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Advertiser tips, Automation tools, Bidder, Case Study: Advertiser, Conversion tracking, Platform features, Tutorial
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• Case Study: In-Page Push Notifications VoD offer 35.15% ROI

  

  Oscar Amores — Senior Media Buyer

  February 23, 2022 — Case Study: Advertiser, In Page Push Notification, Mobile, Tutorial, VoD
  

  Campaign period: 10/10/2021 - 31/12/2021 (71 days) Offer type: VoD Ad Network: ExoClick Ad format: In-Page Push Notifications GEO: United States Devices: Mobile, iOS Introduction I wanted to promote a Video-on-Demand offer. It was based on the end user taking out a monthly/yearly subscription. The Payout was $45 for a sign up to a subscription. Although video ads are a great way to convert a video offer, I wanted to... Read More

• Video advertising campaign case study: 36% ROI for Dating offer

  

  Giles Hirst — Head of Communication

  July 7, 2021 — Advertiser tips, Case Study: Advertiser, Dating, European traffic, Native, Platform features, Video
  

  In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More