Case Study: Publisher
-
Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame
Anna Quiroga — Marketing Content Creator
October 31, 2022 — Case Study: Publisher, Platform features, Publisher tips, Responsive Display Ads
Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More
-
Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code
Giles Hirst — Head of Communication
September 12, 2022 — Ad blocking, Case Study: Publisher, Platform features, Publisher tips
How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More
-
Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Case Study: Publisher, Fluid Player, Live Streaming, Publisher tips, Tutorial, Video
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More
-
Image Site Publisher Case studies: Fullpage Interstitial
Giles Hirst — Head of Communication
June 8, 2022 — Case Study: Publisher, Fullpage Interstitial, Publisher tips
If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More
-
Publisher Case Study: Increased eCPMs with In Page Push Notifications
Giles Hirst — Head of Communication
December 2, 2021 — Case Study: Publisher, In Page Push Notification, Publisher tips
Publishers! Have you implemented our In Page Push Notifications ad format yet? Since launching the ad format in September, more and more publishers are creating In Page Push Notification ad zones. In this article we look at 2 Publisher sites who have implemented the format and how it increased their revenues and how In Page Push Notification eCPMs compared to standard banner eCPMs for their sites. But first, here’s a... Read More
-
Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
Giles Hirst — Head of Communication
October 21, 2021 — Case Study: Publisher, Multi-Format Ads, Native, Platform features, Publisher tips
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
-
Publisher Case Study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Case Study: Publisher, Multi-Format Ads, Platform features, Publisher tips
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More