Games
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Top traffic sources and verticals for Chinese New Year
Alice Naughton —
January 30, 2024 — Advertiser tips, Business intelligence, Casino, Chinese traffic, Games, Live Streaming, VoD
The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More
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Advertiser Case Study: Increase your Games offer’s ROI with Native Advertising in Brazil
Anna Quiroga — Marketing Content Creator
December 7, 2023 — Advertiser tips, Case Study: Advertiser, Games, LATAM traffic, Native
Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More
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8 ways to maximize your Christmas online sales 2023
Anna Quiroga — Marketing Content Creator
November 28, 2023 — Advertiser tips, Business intelligence, Casino, eCommerce, Games, Nutra, VoD
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and online retailers globally. Since the recession in 2008, Christmas holiday retail sales have grown steadily: According to Cision, across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S. In this article we bring you 8 ways to maximize Christmas... Read More
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How to convert online offers in South East Asia
Giles Hirst — Head of Communication
November 16, 2023 — Advertiser tips, Asian traffic, Business intelligence, Dating, eCommerce, Games, Nutra, Video, VoD
Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More
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Account manager tips to convert Black Friday and Cyber Monday offers
Anna Quiroga — Marketing Content Creator
November 8, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, Nutra
Last year’s Black Friday and Cyber Monday we saw a global online sales spend of $1.14 trillion, with an increase of 3.5% on Black Friday sales alone - Everything seems to point out that the shopping season is geared to be highly lucrative in 2023! The days surrounding the 2 international shopping events focus a lot of traffic of highly engaged shoppers who are actively looking for deals and shopping... Read More
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How to convert your online offers in Brazil with ExoClick
Anna Quiroga — Marketing Content Creator
September 28, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, LATAM traffic, Market research, Sports Betting
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly... Read More
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Advertisers! How to convert online games offers with video advertising in Europe
Maria Serra — Marketing Content Creator
August 3, 2023 — Advertiser tips, Business intelligence, European traffic, Games, In-Stream, Outstream, Slider, Smart Bid, Video
As the internet has become increasingly more accessible across the world, and the pandemic forced people to turn to digital ways of entertainment, the online gaming industry has become largely popular in the past few years. This is especially noticeable in Europe, with more than half of the population playing online games on a regular basis. This means that promoting online gaming offers is a great way to achieve high... Read More
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How to convert online games offers in China with ExoClick
Anna Quiroga — Marketing Content Creator
June 28, 2023 — Advertiser tips, Business intelligence, Chinese traffic, Games, Market research
In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More
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Advertisers! Have you tested out our high quality Direct Link Menu Tabs?
Giles Hirst — Head of Communication
June 1, 2023 — Advertiser tips, Dating, Direct Links, eCommerce, Games, Live Streaming, Menu tabs, Nutra
What is a Direct Link Menu Tab? The Direct Link Menu Tab ad format is an advertisement displayed within the Menu or Navigation Tab of a website on desktop or mobile. The ad format is displayed as an actual Menu Tab. Publishers select either a Text or Image to describe the Menu Tab, so the end user is aware of what he will be clicking on. Once an end user... Read More
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, LATAM traffic, Market research, Slider, Video
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More