Mobile
-
Mobile internet use overtakes desktop for the first time
For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More
-
Google rolls out Android 7.1 developer preview
As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More
-
Latest UK mobile statistics and advertising data
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
-
Mobile predicted to generate highest media spend in 2016
A new report by global media agency Carat predicts that by the end of 2016 mobile will generate the highest spend across all media, with a year-on-year to increase by 49%, beating earlier predictions of 38%. The data is taken from 59 markets in the Americas, Asia Pacific and EMEA. In Europe, the UK continues to be the number one ranked advertising market, with 5.4% growth in 2016 and a... Read More
-
What do UK publishers think about mobile ad blockers?
Back in May this year, AOL and research firm InsightsNow surveyed over 300 UK publishers to ask them what were the primary challenges they were seeing on mobile. With over half (55%) putting ad blockers as the biggest challenge, compared to quality of consumer experience (45%) and quality of content/creative (40%). However, mobile does provide publishers with several opportunities. The study also found that faster ad loads and engaging ad units... Read More
-
Google I/O 2016 – the lowdown
After the Google I/O show that got all Android developers very excited, here is a summary of what is on Google's roadmap. Read on! Android Back in March, Google released a preview of its forthcoming Android N update. At I/O it revealed more info and uses that go beyond the preview version: - VR support via its Daydream platform - Automatic removal of less frequently used apps from the home... Read More
-
By 2017 mobile ad spend to account for 44% of all digital ad spend
Mobile marketing intelligence company Warc has released new research which found that mobile ad spend reached $48bn globally in 2015, making up 30% of all internet ad spend. The research found unsurprisingly, that mobile ad spend has been doubling over the last two years, and by 2017 it is expected to account for 44% of all online ad spend reaching a massive $90bn. Warp found that desktop spending has stagnated... Read More
-
10 new features inside Android 6.0 Marshmallow
Google is now rolling the latest version of its mobile operating system Android 6.0 Marshmallow (Android M). The rollout hits Nexus devices first, for other handsets, it depends on the manufacturer. To help give developers an overview of the new OS we've picked out 10 new feature updates to examine in a little more detail: 1. Web experience Chrome Custom Tabs is a new feature that gives developers a way... Read More
-
9 tips for mobile publisher sites
With nearly half of all activity occurring on mobile devices it is no longer enough to simply offer an optimized website anymore. Even though smartphone screen sizes seem to be getting increasingly larger each year, especially with the growth of the phablet segment, they are still small compared to the desktop experience. This means that you need to be focused on creation of content that is easy and quick to... Read More
-
Alternative ad formats to mobile redirects
Now that the number of mobile users has out paced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings. But are publishers and advertisers aware of how Google's algorithm affects the ad format: mobile redirects? Mobile redirects send traffic to an advertisement page instead... Read More
