News
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ExoClick releases dating traffic statistics for Q4 2018
Barcelona, 14 January 2019. ExoClick, the innovative ad network’s Business Intelligence department has carried out an analysis of the ad network’s Members Area traffic from Q4 of 2018, in order to help advertisers better understand this high quality dating traffic source. ExoClick has exclusivity in monetising dating traffic from WhiteLabelDating.com, Traffic Mansion, Dating Factory. The BI team looked at statistics globally, and also some specific intelligence for the UK market.... Read More
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ExoClick is Presenting Sponsor of The European Summit, Prague
ExoClick is the Presenting Sponsor of The European Summit in Prague 14-17 September and we have lots of exciting activities lined up at the show! Here is a full rundown of what is planned: Friday 14 September Visit our Meet Market number 84! We are promoting our exclusive 50% cash back promotion for dating email click campaigns throughout the month of September. Our team will be available to explain full... Read More
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The ExoClick Bidder promo video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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The ExoClick Bidder will revolutionise automation of campaign optimisation
Barcelona 17 July 2018. ExoClick, the innovative ad company, today announced that it has launched the ExoClick Bidder, a brand new automation tool for advertisers and affiliates on the company’s world leading platform. The ExoClick Bidder allows advertisers/affiliates to automate the optimization of their campaigns by adjusting their bids by ad zone and blocking non-converting ad zones. The ExoClick Bidder works like a smart assistant with two functions: Automatic Bidding... Read More
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Google’s new rules & ExoClick’s solutions for publishers
Recently, Google announced that Chrome’s built-in ad blocker will go live as of February 15th and many Publishers already received notifications from Google requesting that they align their websites with the new rules. In this blog post, we will clarify the situation and explain ExoClick’s solutions to these new regulations. Google’s roll out schedule is as follows: 23rd January: Google will start blocking window.open/new tabs for what it considers Abusive... Read More
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New data shows tablets had the highest CTR in Q3
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Apple’s Intelligent Tracking Prevention and behavioural retargeting
Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More
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Facebook cashed in with $709m from AdBlock users, what are you doing about it?
In Q3 2016, Facebook took a stand against Ad Blockers, and implemented an AdBlock circumvention system that allows them to show advertising to AdBlock users. In their last quarterly report (Q2 2017), Facebook mentioned : “Desktop ad revenue grew 17% despite an ongoing decline in desktop usage. Note that our Q2 desktop ad revenue benefitted from our efforts to limit the impact of ad blocking technologies.” Eyeo, the company behind... Read More
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ExoClick kicks off September with three key trade shows
Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show. Our team touches down in The Netherlands for Webmaster Access.... Read More
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The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
