Platform features
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What is the European Union’s Digital Services Act?
Giles Hirst — Head of Communication
February 7, 2024 — Compliance, DSA, Platform features, Publisher tips
Ad compliance with the European Union's Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency. The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on... Read More
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How ExoClick innovated in 2023
Giles Hirst — Head of Communication
December 18, 2023 — Ad security, Business intelligence, Company, Compliance, Platform features, Smart Bid
Each year ExoClick introduces new features to help Advertisers and Publishers have more tools to generate more revenues. For Advertisers this means more options for visibility of their offers via innovative ad formats, optimization and automation tools to help them convert their offers with ExoClick’s high quality traffic sources. For Publishers this means more innovative ways to maximize their ad zones with additional features to increase their demand from advertisers.... Read More
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Publisher Case Study using ExoClick’s Ad Refresh feature
Anna Quiroga — Marketing Content Creator
December 13, 2023 — Ad Refresh, Case Study: Publisher, Platform features, Publisher tips
Hey Publishers! Today we bring you a Publisher Case Study using ExoClick's Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website’s ad zones yet? If you haven’t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones (including RDAs). That allows them to serve several ads per user session, and maximize user time on their website using... Read More
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad security, Compliance, Fluid Player, IAB, Payments, Platform features, Publisher tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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3 reasons why ExoClick is the best video ad network for Advertisers
Anna Quiroga — Marketing Content Creator
October 25, 2023 — Advertiser tips, In-Stream, Outstream, Platform features, Slider, Video
Are you an Advertiser looking for the best ad network to promote your video ad campaigns? ExoClick offers high performing video ad formats which are completely compliant with the IAB and Google, as well as a range of tools and features designed to help you easily and effectively create, promote and track your campaigns to help you reach your advertising and sales objectives. So, why is ExoClick the best video... Read More
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Get the most out of your data with ExoClick’s customizable dashboards
Maria Serra — Marketing Content Creator
September 21, 2023 — Advertiser tips, Platform features, Publisher tips
Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks... Read More
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New Publisher feature: Ad Refresh! How to further monetize user time
Anna Quiroga — Marketing Content Creator
August 30, 2023 — Ad Refresh, Case Study: Publisher, Platform features, Publisher tips
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
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HTML video player comparison: Fluid Player vs. Flowplayer
Anna Quiroga — Marketing Content Creator
June 22, 2023 — Fluid Player, In-Stream, Platform features, Publisher tips, Video
According to OptinMonster, online marketers using video get 66% more qualified leads per year, and grow revenue 49% faster than those who don't, according to Dash. Also, including a video on a landing page can increase conversion rates by up to 80%, according to Saleslion. So, it doesn’t take a genius to conclude that video marketing is highly profitable! In order to become a part of these winning percentages, then... Read More
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Advertisers! Register for our Smart Bid Webinar 15th June 2023
ExoClick’s Smart Bid feature can revolutionize the way you manage your campaigns. It uses Machine Learning to automatically optimize your campaign using historical data. Some of the great benefits of using Smart Bid include: Get a guaranteed profitable campaign Automates campaign management and bidding to reach your target objective. 2 bidding strategies available: Target ROAS or Target CPA. Set up a new campaign or switch an existing campaign to Smart... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Multi-Format Ads, Native, Platform features, Publisher tips
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More