Platform features
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10 Native ad zone custom CSS ideas for Publishers
Juanma Cortes — Head of Technical Support
September 16, 2021 — Native, Platform features, Publisher tips, Tutorial
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
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Publisher Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — In Page Push Notification, Platform features, Publisher tips
What is an In-Page Push Notifications ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: Publisher benefits ... Read More
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Advertiser Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — Advertiser tips, In Page Push Notification, Platform features
What is an In-Page Push Notification ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: In-Page Push Notifications... Read More
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ExoClick launches In-Page Push Notifications Ad Format
Giles Hirst — Head of Communication
September 7, 2021 — In Page Push Notification, Platform features
ExoClick has launched a new display ad format called In-Page Push Notifications. Sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. As an end user views a Publisher’s webpage, the ad quickly fades... Read More
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New feature: Targeting or blocking zones across whole sites
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Advertiser tips, Case Study: Advertiser, Dating, European traffic, Native, Platform features, Video
In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More
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ExoClick launches high performing Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Advertiser tips, Multi-Format Ads, News, Platform features, Publisher tips
13 May 2021, Barcelona, Spain. ExoClick has launched a new ad placement concept called Multi-Format Ads. The ad placement serves multiple ad formats: banners or native in just one placement, pitching different banner sizes and native ad widgets against each other and serving the highest paying ad in the Multi-Format ad zone. This ability to serve multiple formats can increase the number of eligible bids for a publisher's impressions while... Read More
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Publisher Case Study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Case Study: Publisher, Multi-Format Ads, Platform features, Publisher tips
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More
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Multi-Format Ads Guide for Publishers
Giles Hirst — Head of Communication
May 13, 2021 — Multi-Format Ads, Platform features, Publisher tips, Tutorial
Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment. Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More
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Benefits of Preloading Fullpage Interstitial Ads
Juanma Cortes — Head of Technical Support
May 11, 2021 — Fullpage Interstitial, Platform features, Publisher tips
The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More