Publisher tips
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Publishers! How to make Multi-Format Ads match your content
Anna Quiroga — Marketing Content Creator
March 6, 2024 — Multi-Format Ads, Platform features, Publisher tips
Are you wondering 'how to make Multi-Format Ads match my content'? Multi-Format Ads allow Publishers to serve multiple formats on each single Banner and Native ad placement on their website, pitching different Banner sizes and Native ad widgets against each other and serving the highest paying ad per Multi-Format zone. This is great both for you as a Publisher, and also for your Advertisers, because it means that you can... Read More
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Publisher Case Study: boost Popunder revenues with Frequency Capping
Anna Quiroga — Marketing Content Creator
February 26, 2024 — Case Study: Publisher, Frequency Capping, Platform features, Popunder, Publisher tips
Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website’s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where... Read More
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Ultimate Guide to Publishing: Tips to maximize ad zone optimization
Anna Quiroga — Marketing Content Creator
February 13, 2024 — Direct Links, email clicks, Frequency Capping, Fullpage Interstitial, IAB, In-Stream, Menu tabs, Platform features, Publisher tips, Responsive Display Ads
Have you ever wondered how to make more advertising inventory available? Are you looking for the best possible traffic monetization platform for website Publishers and the best ad network features to monetize your website? We are constantly helping you, our Publishers, to grow your business by working with you to monetize your traffic with our tips to maximize ad zone optimization, optimize your ad zones, stay Google compliant, give you... Read More
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How to maximize your Members Area ad revenues with ExoClick
Alice Naughton —
February 12, 2024 — Members Area, Native, Platform features, Publisher tips, Responsive Display Ads, RTB
Are you a Members Area site Publisher looking to maximize your ad revenues? Then look no further! By joining ExoClick, you will gain access to a global network of verified Advertisers as well as exclusive Members Area zones, giving greater opportunities to maximize your website’s ad revenue. You will also gain full control of your ad space, the ability to optimize your zones with our wide range of features including... Read More
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What is the European Union’s Digital Services Act?
Giles Hirst — Head of Communication
February 7, 2024 — Compliance, DSA, Platform features, Publisher tips
Ad compliance with the European Union's Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency. The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on... Read More
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Publisher Case Study: Optimize your In-Stream ad zones with ExoClick’s Frequency Capping
Anna Quiroga — Marketing Content Creator
January 2, 2024 — Case Study: Publisher, Frequency Capping, In-Stream, Publisher tips, Video
If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling ExoClick’s Publisher tool Frequency Capping, which allows you... Read More
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Publisher Case Study using ExoClick’s Ad Refresh feature
Anna Quiroga — Marketing Content Creator
December 13, 2023 — Ad Refresh, Case Study: Publisher, Platform features, Publisher tips
Hey Publishers! Today we bring you a Publisher Case Study using ExoClick's Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website’s ad zones yet? If you haven’t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones (including RDAs). That allows them to serve several ads per user session, and maximize user time on their website using... Read More
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Why is ExoClick the best video Ad Network for Publishers
Anna Quiroga — Marketing Content Creator
November 24, 2023 — Ad security, Compliance, Fluid Player, IAB, Payments, Platform features, Publisher tips, Video
Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Ad formats, Advertiser tips, Banners, Fullpage Interstitial, Instant Message, Publisher tips, Responsive Display Ads
Three new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary.... Read More
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Get the most out of your data with ExoClick’s customizable dashboards
Maria Serra — Marketing Content Creator
September 21, 2023 — Advertiser tips, Platform features, Publisher tips
Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks... Read More