Publisher tips
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What is an adblocker? How does ad blocking work and how to beat ad blockers
What is an adblocker? Ad blocking refers to the process of using software or tools to prevent advertisements from being displayed on websites, mobile apps, or other digital platforms. Ad blocking tools work by identifying and blocking the scripts, codes, or content associated with online advertisements. Ad blocking has become popular due to several reasons. Some people find online ads intrusive, disruptive, or distracting while browsing the web. Others may... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Case Study: Publisher, Casino, Direct Links, eCommerce, Games, Live Streaming, Menu tabs, Nutra, Publisher tips
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More
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Free HTML video players compared: Fluid Player vs. Video.JS
Anna Quiroga — Marketing Content Creator
April 19, 2023 — Fluid Player, In-Stream, Publisher tips, Video
With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More
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How to beat Adblockers: Monetize adblock traffic with ExoClick’s solutions
Anna Quiroga — Marketing Content Creator
March 21, 2023 — Ad blocking, Advertiser tips, Popunder, Publisher tips
Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More
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HTML Video Player Comparison: Fluid Player vs. JW Player
Anna Quiroga — Marketing Content Creator
March 13, 2023 — Fluid Player, In-Stream, Publisher tips, Video
In this article we are going to carry out an HTML video player comparison for two of the top players in the market today: JW Player and as an alternative to JW Player, Fluid Player. With 91% of online businesses using video as a marketing tool, online video content has become a fundamental part of digital advertising. By using video, online companies have achieved: Audience engagement (61%) Leads/click throughs (56%)... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Multi-Format Ads, Native, Platform features, Publisher tips
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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Publishers! How to optimize video ad zones with ExoClick
Giles Hirst — Head of Communication
February 20, 2023 — Case Study: Publisher, In-Stream, Outstream, Platform features, Publisher tips, Slider, Video
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More
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How ExoClick innovated in 2022
Anna Quiroga — Marketing Content Creator
December 14, 2022 — Advertiser tips, Company, Payment/Funding Methods, Payments, Platform features, Publisher tips, Social Media traffic, Video
Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More
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Members Area Publisher Case study: Increase revenues with Menu Tabs
Anna Quiroga — Marketing Content Creator
November 30, 2022 — Case Study: Publisher, Dating, Direct Links, Games, Members Area, Menu tabs, Publisher tips
If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Fluid Player, In-Stream, Platform features, Publisher tips, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More