Publisher tips
-
Publishers! How to optimize video ad zones with ExoClick
Giles Hirst — Head of Communication
February 20, 2023 — Case Study: Publisher, In-Stream, Outstream, Platform features, Publisher tips, Slider, Video
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More
-
How ExoClick innovated in 2022
Anna Quiroga — Marketing Content Creator
December 14, 2022 — Advertiser tips, Company, Payment/Funding Methods, Payments, Platform features, Publisher tips, Social Media traffic, Video
Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More
-
Members Area Publisher Case study: Increase revenues with Menu Tabs
Anna Quiroga — Marketing Content Creator
November 30, 2022 — Case Study: Publisher, Dating, Direct Links, Games, Members Area, Menu tabs, Publisher tips
If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More
-
Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Fluid Player, In-Stream, Platform features, Publisher tips, Video
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More
-
Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame
Anna Quiroga — Marketing Content Creator
October 31, 2022 — Case Study: Publisher, Platform features, Publisher tips, Responsive Display Ads
Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More
-
Why are the IAB Standards important?
Bryan McDonald — Director of Compliance
September 29, 2022 — Ad security, Advertiser tips, Company, Compliance, IAB, Publisher tips
The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More
-
Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code
Giles Hirst — Head of Communication
September 12, 2022 — Ad blocking, Case Study: Publisher, Platform features, Publisher tips
How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More
-
Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Advertiser tips, Outstream, Platform features, Publisher tips, Slider, Tutorial, Video
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
-
Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Case Study: Publisher, Fluid Player, Live Streaming, Publisher tips, Tutorial, Video
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More
-
Image Site Publisher Case studies: Fullpage Interstitial
Giles Hirst — Head of Communication
June 8, 2022 — Case Study: Publisher, Fullpage Interstitial, Publisher tips
If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More