Publisher tips
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Cryptocurrency Funding and Payment Options Explained
Anna Quiroga — Marketing Content Creator
May 25, 2022 — Advertiser tips, Payment/Funding Methods, Payments, Publisher tips
In order to offer more accessibility options to advertisers and publishers around the world, ExoClick recently added USDC cryptocurrency as an available account funding method for advertisers and a payment method for publishers. In this blog post we explain the key benefits of crypto payments, transactional risks and crypto coin safety. What is Crypto currency? Cryptocurrency works as a digital medium of exchange through a computer network, based on blockchain.... Read More
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Publisher Guide to Responsive Display Ads
Ada Llorca — Head of Publishing
April 4, 2022 — Platform features, Publisher tips, Responsive Display Ads, Tutorial
A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google Ads and now they are available on ExoClick’s platform. RDAs are created automatically from an Advertiser's uploaded assets: images and texts (title, description and brand). ExoClick's system then combines and adjusts them so that the... Read More
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ExoClick’s Payment & Funding Methods Update
Giles Hirst — Head of Communication
March 15, 2022 — Advertiser tips, Payment/Funding Methods, Payments, Publisher tips
ExoClick offers a range of options for Publisher payments and Advertiser account funding, and we also have some new methods coming soon. Current Publisher Payment Methods Paxum, you will need to have a Paxum account where we can transfer your earnings to. For weekly or monthly payments your minimum earnings must be 20 EUR/USD Cryptocurrency currently we support Cryptocurrency payments only through the ERC20 network and using USDC currency, you... Read More
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How to protect your account credentials
Juanma Cortes — Head of Technical Support
January 19, 2022 — Advertiser tips, Platform features, Publisher tips
It is very important that your ExoClick account is kept secure. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected. 1 - Password tips Hackers use specific software that goes through millions of dictionary words and searches for multiple character combinations. Potentially weak passwords are a security issue. These are some examples that you should definitely avoid: Don’t... Read More
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Publisher Case Study: Increased eCPMs with In Page Push Notifications
Giles Hirst — Head of Communication
December 2, 2021 — Case Study: Publisher, In Page Push Notification, Publisher tips
Publishers! Have you implemented our In Page Push Notifications ad format yet? Since launching the ad format in September, more and more publishers are creating In Page Push Notification ad zones. In this article we look at 2 Publisher sites who have implemented the format and how it increased their revenues and how In Page Push Notification eCPMs compared to standard banner eCPMs for their sites. But first, here’s a... Read More
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Members Area Publishers! In Content Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Members Area, Native, Publisher tips
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Content Native, where a Native ad that appears like a dating profile,... Read More
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Using Async ad tags with WordPress
Juanma Cortes — Head of Technical Support
October 26, 2021 — Async tags, Platform features, Publisher tips, Tutorial
If you are monetising your content using WordPress, did you know that you can integrate display ad banners using ExoClick’s Async ad tags? 4 reasons why you should use Async Tags #1 Your site content will be able to load while the ads are loading. This will increase performance when used on well-optimized sites #2 You to use a single request to get multiple ad zones on the same page.... Read More
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Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
Giles Hirst — Head of Communication
October 21, 2021 — Case Study: Publisher, Multi-Format Ads, Native, Platform features, Publisher tips
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
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10 Native ad zone custom CSS ideas for Publishers
Juanma Cortes — Head of Technical Support
September 16, 2021 — Native, Platform features, Publisher tips, Tutorial
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
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Publisher Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — In Page Push Notification, Platform features, Publisher tips
What is an In-Page Push Notifications ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: Publisher benefits ... Read More