Responsive Display Ads
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4 Essential display ad formats that every Publisher should be using
Anna Quiroga — Marketing Content Creator
May 13, 2024 — Ad formats, Banners, Fullpage Interstitial, Multi-Format Ads, Responsive Display Ads
Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista, in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to... Read More
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Publisher Case Study: New Desktop and Mobile responsive display ads
Anna Quiroga — Marketing Content Creator
April 11, 2024 — Ad formats, Case Study: Publisher, Responsive Display Ads
Three new Desktop and Mobile Responsive Display Ads are available on ExoClick’s platform: Instant Message, Sticky Banners and Fullpage Interstitial. Since launch, many ExoClick Publishers have been benefiting from these three new RDA format options. To show you their effectiveness, we have worked on the Case Study below with 6 different Publishers who experienced noticeable revenue and metric increases after enabling RDAs on their ad zones. Keep on reading to... Read More
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Ultimate Guide to Publishing: Tips to maximize ad zone optimization
Anna Quiroga — Marketing Content Creator
February 13, 2024 — Direct Links, email clicks, Frequency Capping, Fullpage Interstitial, IAB, In-Stream, Menu tabs, Platform features, Publisher tips, Responsive Display Ads
Have you ever wondered how to make more advertising inventory available? Are you looking for the best possible traffic monetization platform for website Publishers and the best ad network features to monetize your website? We are constantly helping you, our Publishers, to grow your business by working with you to monetize your traffic with our tips to maximize ad zone optimization, optimize your ad zones, stay Google compliant, give you... Read More
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How to maximize your Members Area ad revenues with ExoClick
Alice Naughton —
February 12, 2024 — Members Area, Native, Platform features, Publisher tips, Responsive Display Ads, RTB
Are you a Members Area site Publisher looking to maximize your ad revenues? Then look no further! By joining ExoClick, you will gain access to a global network of verified Advertisers as well as exclusive Members Area zones, giving greater opportunities to maximize your website’s ad revenue. You will also gain full control of your ad space, the ability to optimize your zones with our wide range of features including... Read More
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Why is ExoClick the best ad network to convert my Dating offers?
Alice Naughton —
January 18, 2024 — Advertiser tips, Dating, Direct Links, email clicks, Fullpage Interstitial, In-Stream, Members Area, Menu tabs, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Slider, Video
Dating is a highly profitable industry as connection is a fundamental part of our lives. The online Dating market caters to all sorts of preferences, with Dating sites for every interest, ranging from traditional platforms like eHarmony and Match.com to niche-focused sites such as Christian Mingle, or Country Match. It is a huge market used by billions of people! In fact, according to Statista, by 2028, the projected number of... Read More
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ExoClick now offers more ad formats for Responsive Display Ads
Giles Hirst — Head of Communication
October 30, 2023 — Ad formats, Advertiser tips, Banners, Fullpage Interstitial, Instant Message, Publisher tips, Responsive Display Ads
Three new Responsive Display Ad formats to target Since ExoClick launched Responsive Display Ads (RDAs) for all static Banner sizes back in April 2022, they have been a huge success for both Advertisers and Publishers. Now ExoClick has added three more ad formats for Responsive Display Ads: Instant Message, Sticky Banners and Fullpage Interstitial. What are Responsive Display Ads? If you don’t know what RDAs are, here’s a quick summary.... Read More
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Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame
Anna Quiroga — Marketing Content Creator
October 31, 2022 — Case Study: Publisher, Platform features, Publisher tips, Responsive Display Ads
Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More
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Advertiser Guide to Responsive Display Ads
Giles Hirst — Head of Communication
April 20, 2022 — Advertiser tips, Responsive Display Ads, Tutorial
Imagine if you could access all display inventory from one campaign. That’s where Responsive Display Ads can help. In our Advertiser Guide to Responsive Ads, we are going to explain everything you need to know! A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google... Read More
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Publisher Guide to Responsive Display Ads
Ada Llorca — Head of Publishing
April 4, 2022 — Platform features, Publisher tips, Responsive Display Ads, Tutorial
A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google Ads and now they are available on ExoClick’s platform. RDAs are created automatically from an Advertiser's uploaded assets: images and texts (title, description and brand). ExoClick's system then combines and adjusts them so that the... Read More