Tutorial
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Head of Technical Support
December 16, 2024 — Advertiser tips, Compliance, Platform features, Publisher tips, Security, Tutorial
Updated on the 16th December 2024 - Your online security is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. Online security experts strongly suggest enabling 2FA on all your online accounts, to make unauthorized access much more difficult, making it a key feature in the digital world, and especially in Ad Tech. Continue reading this article to find out the benefits of enabling Two-Factor... Read More
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Master ExoClick’s platform by joining the ExoClick Academy!
ExoClick has launched the ExoClick Academy, a free online learning platform for Publishers and Advertisers with all levels of knowledge designed to help you reach your advertising goals, allowing you to learn advertising skills online at your own pace! Retraining in order to change industries or pursue higher wages has become a normal part of the average person’s working life. So much so that, according to Apollo Technical, approximately half... Read More
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Publishers! Benefits of using Sub IDs on your Email Click ad zones
Anna Quiroga — Marketing Content Creator
July 26, 2023 — Dating, email clicks, Members Area, Publisher tips, Tutorial
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More
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How to create a Native campaign from scratch in just 5 steps with ExoClick
How much does Native advertising cost and what benefits can it bring for advertisers? According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023, so it makes sense that advertiser clients look for the best Native ad networks for advertisers, as well as the best Native traffic sources and tools to make their Native advertising campaigns thrive - This format has become widely popular... Read More
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Advertisers! How to use ChatGPT to create the perfect landing page to generate conversions
With all the news about AI tool ChatGPT, as an advertiser have you ever asked, can I make a landing page with ChatGPT? A landing page is a simple website designed to persuade users who have clicked on your ad that they should buy your product or sign up for your offer. So, in short, it acts like the bridge between your ad and your offer. As a key step... Read More
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The fundamentals of video advertising campaigns with ExoClick
Giles Hirst — Head of Communication
November 16, 2022 — Advertiser tips, In-Stream, Outstream, Platform features, Slider, Tutorial, Video
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. This is why is ExoClick the best video ad network for advertisers and publishers! Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video... Read More
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How to maximize ROI with ExoClick’s Bidder and Conversion Tracking
Anna Quiroga — Marketing Content Creator
September 5, 2022 — Advertiser tips, Automation tools, Bidder, Case Study: Advertiser, Conversion tracking, Platform features, Tutorial
Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More
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Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Advertiser tips, Outstream, Platform features, Publisher tips, Slider, Tutorial, Video
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation tools, Bidder, Dating, Games, Live Streaming, Native, Platform features, Tutorial, VoD
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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Fluid Player New Update! Live Stream Video Ads
Anna Quiroga — Marketing Content Creator
June 10, 2022 — Case Study: Publisher, Fluid Player, Live Streaming, Publisher tips, Tutorial, Video
Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike. The free open source HTML 5 video player Fluid Player has been serving streaming... Read More