eCommerce
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Case Study: Publisher, Casino, Direct Links, eCommerce, Games, Live Streaming, Menu tabs, Nutra, Publisher tips
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Advertiser tips, Asia traffic, Casino, Dating, eCommerce, Games, Live Streaming, Marktforschung, Nutra, Video
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Advertiser tips, Casino, Chinese traffic, Dating, eCommerce, Games, Marktforschung, Sports Betting, VoD
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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ExoClick’s eCommerce traffic for Black Friday and Cyber Monday
Anna Quiroga — Marketing Content Creator
November 2, 2022 — Advertiser tips, Business intelligence, eCommerce, Marktforschung
2022 is set to be a big year for online shoppers looking for discounts for digital products and eCommerce bargains. This year’s Black Friday (25 November) and Cyber Monday (28 November) are just a few weeks away! These dates grant consumers the opportunity to purchase their favorite products and services at heavily discounted prices. The Black Friday and Cyber Monday period is also great for product owners and affiliates because... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — Advertiser tips, Business intelligence, eCommerce, In-Stream, Outstream, Slider, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More