Plattformfunktionen
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Native, Plattformfunktionen, Web, Werbeformate
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Dating, Games, Mobile, Plattformfunktionen, Web, Werbeformate
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
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Publishers! 3 different ways to set up your Native Ad Zones
Juanma Cortes — Head of Technical Support
August 31, 2020 — Anleitung, Native, Plattformfunktionen, Werbeformate
Creating a native ad zone is simple and yet powerfully customizable. You are able to use slightly different processes for setting up a Native Ad zone depending on your needs: #1 - You simply want to set up a responsive ad zone, and choose the aspect ratio of the native ad zone’s images. #2 - You want to set up the ad zone to match a custom image size or... Read More
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Make more revenues with less ad formats!
Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More
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ExoClick’s Ultimate Optimization Guide for Publishers
Giles Hirst — Head of Communication
June 8, 2020 — Business intelligence, Google, Plattformfunktionen, Push Notifications, Video
We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More
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Publishers! Try our Fullpage Interstitial & Popunder combinations
Giles Hirst — Head of Communication
May 11, 2020 — Anleitung, Mobile, Plattformfunktionen, Web, Werbeformate
The Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on the... Read More
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Campaign creation updated with new features
ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More
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API Masterclass #4: Zones Targeting
As an advertiser you can use the PUT /campaigns/{campaignid} ExoClick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More
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Automation is here, don’t get left behind!
Giles Hirst — Head of Communication
November 6, 2019 — Automation, Bidder, Business intelligence, Plattformfunktionen
In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More
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Advertisers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Anleitung, Bidder, Plattformfunktionen, Unkategorisiert
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More