Publisher tips
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Above and Below the fold Ad zone placement strategies for Publishers
Anna Quiroga — Marketing Content Creator
October 25, 2024 — Multi-Format Ads, Publisher tips, Werbeformate
When looking at the overall layout of your site, there are two main sections to take into consideration: Above the Fold and Below the Fold. Because they are different parts of the end user journey, it is important to take them into consideration when thinking about ad zone placement, and to be strategic. In this article we tell you ad zone placement strategies for Publisher for Above and Below the... Read More
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How ExoClick protects Publishers on our network
Bryan McDonald — Director of Compliance
October 4, 2024 — Ad security, Company, Compliance, Google, IAB, Publisher tips, Security
UPDATED 4, October 2024 - If you are wondering how ExoClick protects Publishers, our Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads... Read More
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Account Manager tips on how to monetize Social Media traffic
Anna Quiroga — Marketing Content Creator
July 15, 2024 — Publisher tips, Social Media traffic, Werbeformate
Social Media traffic typically consists of users who are highly engaged and interested in the content being shared, which often translates to higher conversion rates when they click on Advertiser Direct Links. In short, because this engaged audience is more likely to take action, it leads to higher revenues for you as a Publisher. In this article we tell you the main benefits of monetizing your Social Media traffic with... Read More
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How to make the most out of Asynchronous ads
Anna Quiroga — Marketing Content Creator
June 17, 2024 — Async tags, Publisher tips, Unkategorisiert
Using ExoClick’s updated version of Async tags brings a series of performance benefits to your site and its ad zones. From allowing your content to load asynchronously, therefore quicker, and improving your Google rankings, all the way to enabling excellent ExoClick features such as Ad refresh and Responsive Display Ads. In this article we tell you what are the 7 main reasons why you should use Asynchronous ads and how... Read More
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Publishers: Why monetize your Social Media and Messenger channels
Anna Quiroga — Marketing Content Creator
March 18, 2024 — Direct Links, Publisher tips, Social Media traffic
If you are a Publisher and manage a Social Media channel or page, it is time to learn how to monetize it. Your audience is highly active and engaged and are always craving new content and entertainment. By showing them sponsored messages promoting services related to their interests and hobbies, you could noticeably boost your revenue whilst bringing value to your community. Continue reading to find out how and why... Read More
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Publishers! How to make Multi-Format Ads match your content
Anna Quiroga — Marketing Content Creator
March 6, 2024 — Multi-Format Ads, Plattformfunktionen, Publisher tips
Are you wondering 'how to make Multi-Format Ads match my content'? Multi-Format Ads allow Publishers to serve multiple formats on each single Banner and Native ad placement on their website, pitching different Banner sizes and Native ad widgets against each other and serving the highest paying ad per Multi-Format zone. This is great both for you as a Publisher, and also for your Advertisers, because it means that you can... Read More
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Publisher Case Study: boost Popunder revenues with Frequency Capping
Anna Quiroga — Marketing Content Creator
February 26, 2024 — Case Study: Publisher, Frequency Capping, Plattformfunktionen, Popunder, Publisher tips
Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website’s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where... Read More
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Ultimate Guide to Publishing: Tips to maximize ad zone optimization
Anna Quiroga — Marketing Content Creator
February 13, 2024 — Direct Links, email clicks, Frequency Capping, Fullpage Interstitial, IAB, In-Stream, Menu tabs, Plattformfunktionen, Publisher tips, Responsive Display Ads
Have you ever wondered how to make more advertising inventory available? Are you looking for the best possible traffic monetization platform for website Publishers and the best ad network features to monetize your website? We are constantly helping you, our Publishers, to grow your business by working with you to monetize your traffic with our tips to maximize ad zone optimization, optimize your ad zones, stay Google compliant, give you... Read More
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How to maximize your Members Area ad revenues with ExoClick
Alice Naughton —
February 12, 2024 — Members Area, Native, Plattformfunktionen, Publisher tips, Responsive Display Ads, RTB
Are you a Members Area site Publisher looking to maximize your ad revenues? Then look no further! By joining ExoClick, you will gain access to a global network of verified Advertisers as well as exclusive Members Area zones, giving greater opportunities to maximize your website’s ad revenue. You will also gain full control of your ad space, the ability to optimize your zones with our wide range of features including... Read More
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What is the European Union’s Digital Services Act?
Giles Hirst — Head of Communication
February 7, 2024 — Compliance, DSA, Plattformfunktionen, Publisher tips
Ad compliance with the European Union's Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency. The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on... Read More