Unkategorisiert
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The ExoClick Bidder promo video
Giles Hirst — Head of Communication
July 17, 2018 — Anleitung, Plattformfunktionen, Unkategorisiert, Video
New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through! Read More
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New data shows tablets had the highest CTR in Q3
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Apple’s Intelligent Tracking Prevention and behavioural retargeting
Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More
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Facebook cashed in with $709m from AdBlock users, what are you doing about it?
In Q3 2016, Facebook took a stand against Ad Blockers, and implemented an AdBlock circumvention system that allows them to show advertising to AdBlock users. In their last quarterly report (Q2 2017), Facebook mentioned : “Desktop ad revenue grew 17% despite an ongoing decline in desktop usage. Note that our Q2 desktop ad revenue benefitted from our efforts to limit the impact of ad blocking technologies.” Eyeo, the company behind... Read More
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ExoClick kicks off September with three key trade shows
Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show. Our team touches down in The Netherlands for Webmaster Access.... Read More
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The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
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How lucky to be an affiliate in June!
If you are an affiliate marketer June is THE month for you! First off, Charles Ngo has released his ‘Ultimate Guide To Affiliate Marketing’ e book which is packed with in depth tips and latest trends to help guide you through the affiliate world. Whether you are a newbie or seasoned affiliate this guide is from the affiliate guru Charles himself, so you are bound to learn a lot. It... Read More
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Google Chrome might integrate Ad Blocking feature
Last week, The Wall Street Journal, TechCrunch and various other news sites have been reporting that Google might be integrating a new ad blocking feature into its Chrome browser. Google has still not commented on these rumours. Here is what we know so far... Google is a member of the Coalition for Better Ads which last month released its guidelines entitled 'Initial Better Ads Standards: Least preferred ad experiences for desktop... Read More
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1 million ad campaigns – Infographic
ExoClick has approved 1 million ad campaigns on its global network since 2006, this is thanks to our vigilant Compliance Team who manually check every single ad campaign to ensure it meets our guidelines. The advertiser that ran our millionth approved campaign won 1,000 euros worth of ExoClick traffic! We thought it would be a great idea to collate some of the data we have gathered over the last 10... Read More
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Benjamin Fonzé talks about 10 years of ExoClick
Giles Hirst — Head of Communication
December 1, 2016 — Interviews, Plattformfunktionen, Unkategorisiert
1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More
