New Year Promotions: Start 2025 with increased revenue!

New Year’s Eve is coming so it is time for you to prepare your New Year campaigns. This article will look at internal data from the 1st to the 7th of January 2023 to help you choose your targeting strategy for your 2025 New Year promotions. We will cover everything from Devices to Geos as well as the best ad formats to target for New Year’s promotions.

New Year Promotions: Start 2025 with increased revenue!

From Halloween to Singles Day, Black Friday to Christmas promotions. From October to January Advertisers can generate a lot of revenue by promoting their offers across the eCommerce vertical. This culminates with the New Year’s sales, a significant event in the eCommerce industry, where retailers offer discounts, promotions, and special deals to attract customers and boost sales. For the consumer, it’s a time of rebirth with concepts like New Year’s resolutions coming into effect. People may want to refresh their wardrobe, become healthier, pick up a new hobby, or simply indulge themselves after the giving season.

What devices should I target during the New Year sales?

According to our internal data from 2023, desktop devices account for the majority of impressions during the New Year’s sales, with 66.1% of overall impressions in the eCommerce sector. However, it’s essential to recognize that mobile devices play a crucial role during the awareness stage of the acquisition funnel. Users are likely to research offers on their mobile devices and consider the deals they encounter there. Once they’ve made a decision about a specific offer or product on mobile, they typically switch to a desktop to complete the transaction. 

Device Split on eCommerce Impressions in Tier 1 Countries

Which GEOs have the most impressions during the New Year sales?

Below are the best countries to target your eCommerce offers during the 2025 New Year’s Sales. It is also important to note that promoting campaigns in English can benefit your campaigns, as 40% of the Top 10 GEOs are English-speaking countries. Translating your campaigns into German and French may also be beneficial as Germany was the top performing GEO based on impressions and 2 of the GEOs speak German while French is spoken in 3 GEOs.

What static ad formats are best for the New Year promotions?

Based on the Analytic data Advertisers in the eCommerce vertical should focus on Banner and Native ads when it comes to static formats and all three Video formats to get the most out of their campaigns.

Banner ads

Banner ads consist of a rectangular ad creative which is shown at the top, side, or bottom of a Publisher website. They are lighter than rich media formats, meaning that they load faster and use fewer resources, leading to more affordable bid prices for you! They are available in the Classic, Sticky, and Video Banner formats making them a versatile option for Advertisers. 

TIP! Make sure to target Responsive Display ads: RDAs allow you to upload images (300x300px) and texts (title, description, and brand), and ExoClick’s network will automatically create several different-sized ad creatives that you can instantly use in a campaign. This works on both Classic and Sticky Banner ads!

Native

Native ads were the second most popular ad format during the week of the New Year’s promotions in 2023 with 4.3% of the impressions going to the format. It has become widely popular because it is nonintrusive, flexible, and brings lots of creative possibilities for Advertisers to convert their offers. Native ads mimic the website content they are surrounded by, catching the end user’s attention with their snappy titles compelling visuals, and use of emojis which persuade them to click. 

Use Dynamic Tokens

You can dynamically change texts within your Native ad campaigns by using Dynamic Tokens. This is a really useful feature, particularly for GEO targeting, and inputting other languages into your campaigns thus increasing conversions. 

Everybody in {city} is playing this game on their {device}.” 

“Everybody in London is playing this game on their iPhone”

Keyword targeting

The Keyword Targeting feature can identify keywords assigned by Publishers. You can add up to 500 words, so we recommend you target a wide range of keywords that allow you to receive enough traffic on your campaigns. The best practice is to start with more general keywords and work up to keywords more specific to your niche.

TIP! Use chat GPT for ideas and research keywords that could help you in your niche. You can use a prompt like “I am a marketer for a company that sells {product}. We are looking to improve our PPC campaigns. Please provide a list of 20 relevant keywords that our target audience might search for.” You can also use this prompt to create a blocking list. This follows the same structure as creating a Keyword list but ensures you do not come up in searches that refer to the words chosen.

How to make the most out of Video Ad formats on eCommerce offers!

Video ads are a great way to ensure an active impression on your campaign. Video ads allow you to show the end user the value of your product and provide them with all they need to know about your offering. So let’s look at the Video formats you can access on ExoClick’s platform.

In-Stream 

In-Stream Video ads play automatically when an end user clicks on a website video, inside of the video player itself. It is customizable with a CTA that redirects the end user to your landing page in another tab without interrupting the end user experience. This format is also compliant with the IAB Standards as it features a ‘Skip Ad’ button that appears after 5 seconds.

TIP! Test different In-Stream placements: Try using Pre-Roll and Post-Roll ads. Experimenting with these placements and use engaging CTAs like “Buy now,” or “Click here”.

Slider 

The Slider Video ad format slides in from the bottom right of a webpage once the website page has loaded and features a close ad button, ensuring your ad complies with the IAB Standards.

TIP! Remember people want to feel like they are getting value for money, if you have express shipping say ‘ get your order in 7 days’ or ‘Express Shipping!’. Equally, you should also advertise if you offer free shipping.

Outstream 

Outstream Video ads are triggered on the webpage your end user opens on the Publisher’s site. In preselected placements, it displays and plays on mute once 50% of the ad zone is viewable to the end user. As the end user scrolls the video ad will pause and resume when the end user returns to the content where the Outstream ad is located.

TIP! Experiment with Frequency Capping: Ensure you are getting the best possible leads from your campaigns. Use Frequency Capping to narrow your audience and increase your campaign performance, ROI, and brand impact. 

Conclusion: New Year Promotions

The New Year is just around the corner and it is a great way to start 2025 with increased revenue! So if you are an Advertiser who specializes in eCommerce offers, try promoting your offers on tier 1 GEOs, create offers for both Mobile and Desktop to create awareness and progress through the funnel to acquisition, and use a variety of ad formats for the best results including Banner, Native, In-Stream, Slider and Outstream. If you are an Advertiser looking for a reliable Ad Network with access to an extensive range of targeting options and a fantastic team of professionals who can help you with any query, sign up for ExoClick now!

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