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  • Advertisers! ExoClick aligns banner advertising sizes with IAB standards

    Giles Hirst — Head of Communication

    January 30, 2020 — Compliance, Google, Werbeformate

    From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Fullpage Interstitial Maximum File Size: 300KB... Read More

  • Publishers! ExoClick aligns banner advertising sizes with IAB standards

    Giles Hirst — Head of Communication

    January 30, 2020 — Compliance, Google

    From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Further ways ExoClick is reducing banner... Read More

  • Instant Message versus Video Slider ad format

    Giles Hirst — Head of Communication

    January 22, 2020 — Business intelligence, Dating, Games, Mobile, Video, Web, Werbeformate

    Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

  • API Masterclass #4: Zones Targeting

    Juanma Cortes — Head of Technical Support

    December 11, 2019 — Anleitung, API, Plattformfunktionen

    As an advertiser you can use the PUT /campaigns/{campaignid} ExoClick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More

  • Target mobile gamers with your gaming offers this holiday season

    Giles Hirst — Head of Communication

    December 3, 2019 — Games, Mobile, Video, Werbeformate

    During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

  • Case study: How 3 publishers increased earnings with our in-line popunder code

    Ada Llorca — Head of Publishing

    November 21, 2019 — Ad blocking, Werbeformate

    Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More

  • Automation is here, don’t get left behind!

    Giles Hirst — Head of Communication

    November 6, 2019 — Automation, Bidder, Business intelligence, Plattformfunktionen

    In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More

  • Push Notifications: Why is subscriber lifetime so important?

    Giles Hirst — Head of Communication

    October 30, 2019 — Business intelligence, Push Notifications, Werbeformate

    When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More

  • Video slider advertiser tips

    Giles Hirst — Head of Communication

    October 30, 2019 — Video, Werbeformate

    Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More

  • Native advertising tips for higher conversions

    Giles Hirst — Head of Communication

    October 28, 2019 — Business intelligence, Native

    Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More