eCommerce campaign tips and best practices for Advertisers

eCommerce is a highly productive vertical for online Advertisers, whether Product Owners or Affiliates. In fact, according to SellersCommerce, eCommerce sales will surpass $6.8 trillion in 2025. With over 28 million eCommerce stores globally, 52% of online shoppers look for products internationally, 34% of them shopping online at least once a week. Are you an Advertiser promoting your eCommerce product? Find out how to maximize results targeting ExoClick’s high performing traffic sources and using our high performing ad formats and platform tools with this guide on eCommerce campaign tips and best practices for Advertisers:

Network stats: What are the best ad formats and devices for eCommerce & top performing GEOs

E-commerce is among the fastest growing verticals in ExoClick. In fact, according to our internal data, since 2020, we have seen an explosion of growth coming from these two types of eCommerce Advertisers:

#1 Cross-border independent shopping websites
#2 Independent shops based on large eCommerce platforms such as Amazon

Below are our Network trends in the eCommerce vertical for 2024:

eCommerce campaign tips and best practices for Advertisers: Best ad formats

What are the best ad formats and devices for eCommerce? As you can see in the graph below, Popunder (39.2%) and Banner (49.1%) are the formats that produce the most revenues for eCommerce Advertisers:

When it comes to CTRs though, Video seems to be the format that is the highest performing:

Devices & 10 top performing GEOs for eCommerce

Continuing on you can see the devices and GEO breakdown. As we can see for Devices, Mobile (68.5%) seems to bring higher revenues than Tablet (1.5%) and Desktop (29.9%):

Here are the 10 top performing GEOs for eCommerce in ExoClick’s Network, based on advertising revenues:

#1 United States 28.7%
#2 Germany 11.8%
#3 Mexico 5.8%
#4 France 5.3%
#5 United Kingdom 5.2%
#6 India 4.5%
#7 Spain 4.3%
#8 Japan 3.9%
#9 South Korea 3.8%
#10 Italy 2.2%

eCommerce campaign tips and best practices for Advertisers: Best practices to maximize my eCommerce advertising campaigns

To help you launch successful eCommerce campaigns, we have put together a few eCommerce campaign tips and best practices for Advertisers:

#1 Use Exclusive Campaigns

With Exclusive Campaigns, your ads have priority to display on the ad zones of our premium Publisher websites. For example, when an end user goes to one of our premium Publisher’s websites, the first ad the end user sees comes from Exclusive Campaigns. After all Exclusive Campaigns ads are displayed, the end user will then see ads from normal bidding campaigns.

Benefits of Exclusive Campaigns: Because your ads display before any other ad, end users see them first, you get higher brand awareness, conversions and revenues.

TIP! Test regular bidding first: If you are launching a new campaign, it’s best to use normal bidding first to test which ad zones + geo/device combinations can bring you the best results. Once you figure out your best combos, contact us to apply for Exclusive Campaigns.

Where can you find Exclusive Campaign targeting on your Admin Panel: As stated above, in order to use Exclusive Campaigns, you need to contact your account manager or contact our customer success managers team. Here’s how to do it, step by step:

• Create normal bidding campaigns
• Set the campaign status to pause
• Send us the campaign ID(s)

#2 Use ExoClick’s Keyword Targeting feature

Keyword Targeting is a method which targets end users who searched for specific keywords, which you can choose. For example, when an end user searches for your chosen keywords on a Publisher website, your ad will display on the search results page. You could even use a combination of Keyword targeting + Exclusive Campaigns to get both prioritized and hyper targeted traffic.

Please, note: The Keyword Targeting feature can only identify keywords assigned by website Publishers in their website domain or tags. So do not be too restrictive with your keywords.

Benefits of Keyword targeting: Get accurate traffic, target visitors who are truly interested in your product’s keywords.

TIP! One keyword per line: When filling in your keywords in the campaign settings, always use one keyword per line. In this way, when a visitor searches for one of the keywords from your list, your ads will be displayed to the visitor.

Where can you find Keyword Targeting in our platform: Go to your Admin Panel’s campaign editing page, then find step 3 ‘Targeting’ section, then:

• Scroll down and turn on the ‘Keywords’ option
• In ‘Targeted Keywords’ box, write down your keywords

#3 eCommerce campaign tips and best practices for Advertisers: Use ExoClick’s Retargeting feature

Retargeting is a method which targets end users who have previously visited or interacted with your website but haven’t completed the goal you set for your previous campaigns. For example, you can target users who:

• Previously visited your website, but did not add anything to shopping cart
• Previously added to shopping cart, but did not proceed to payment page
• Previously visited your payment page, but did not finish payment

Benefits of Retargeting: Retargeting offers a great opportunity to recapture potential leads or customers if they left your site without converting or meeting a marketing goal. You will be reaching users who have already shown interest in your product and are more likely to convert.

Once again, you could use a combination of Retargeting + Exclusive campaigns to get both prioritized and engaged traffic.

TIP! Choose Positive Retargeting first: In the beginning, choose Positive Retargeting as your conversion goal to target more traffic. For example: Retarget visitors who previously visited your website but did not add anything to the shopping cart, instead of choosing to retarget visitors who added items to the shopping cart, but did not proceed to the payment page. Also, create multiple Retargeting campaigns and use different creatives for each layer of Retargeting. For example, use a Banner that offers 10% off for visitors who previously visited your website, but did not add anything to the shopping cart. Then, use another Banner that offers 20% discounts for visitors who added items to the shopping cart, but did not proceed to the payment page.

Where you can find Retargeting on our platform: First of all, you need to set up your pixel tracking based on a regular targeting campaign with the audience you want to retarget. Then:

• Go to the campaign editing page, find step 3 ‘Targeting’ section
• Scroll down and turn on the ‘Behavioral Retargeting’ option
• Find the correct conversion goal and turn on ‘Positive Retargeting’

#4 Use Email campaigns for special promotions

Email is a great way to reach your preferred audiences. Especially during shopping events, when your end users will be actively looking for discounts and offers. With Email Clicks you will be reaching the active subscriber base of website Publishers. Because they have subscribed to the Publisher’s email list, they have opted in to receive emails, meaning that they are already interested in reading what’s in them, to find promotions, new products, demos, etc.

Benefits of Email & Popunder campaigns: You will be reaching active engaged email lists from website Publishers. This traffic source is great for seasonal offers, discounts, flash deals, etc. It is a great opportunity for one-to-one marketing!

TIP! One promotion item per landing page: For your landing pages, promote one single item at a time, to make it feel more exclusive. It is best to do this instead of leading your end users to a page that’s promoting multiple items, which could cause overwhelm and make them lose focus. Also, design your landing page to fit the holiday themes, such as Valentine’s Day, Black Friday, Christmas, Singles Day, etc.

Where can you find Email campaigns on your Admin Panel: On the top menu, go to Campaigns, and set up a New Campaign:

• Under ‘Ad format’ section, select ‘Email Clicks’ for creating an email campaign

Want to learn more eCommerce tips and best practices? Or maybe you want to start monetizing offers with ExoClick: Get in touch with our team or sign up now!