Advertiser tips
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Advertiser Guide to Responsive Display Ads
Giles Hirst — Head of Communication
April 20, 2022 — Advertiser tips, Responsive Display Ads, Tutorial
Imagine if you could access all display inventory from one campaign. That’s where Responsive Display Ads can help. In our Advertiser Guide to Responsive Ads, we are going to explain everything you need to know! A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — Advertiser tips, Business intelligence, eCommerce, In-Stream, Outstream, Slider, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Advertiser tips, Compliance, Dating, Funcionalidades de la plataforma, In Page Push Notification, Native
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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ExoClick’s Payment & Funding Methods Update
Giles Hirst — Head of Communication
March 15, 2022 — Advertiser tips, Payment/Funding Methods, Payments, Publisher tips
ExoClick offers a range of options for Publisher payments and Advertiser account funding, and we also have some new methods coming soon. Current Publisher Payment Methods Paxum, you will need to have a Paxum account where we can transfer your earnings to. For weekly or monthly payments your minimum earnings must be 20 EUR/USD Cryptocurrency currently we support Cryptocurrency payments only through the ERC20 network and using USDC currency, you... Read More
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ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Advertiser tips, Business intelligence, Dating, Investigación de mercado
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
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How to protect your account credentials
Juanma Cortes — Head of Technical Support
January 19, 2022 — Advertiser tips, Funcionalidades de la plataforma, Publisher tips
It is very important that your ExoClick account is kept secure. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected. 1 - Password tips Hackers use specific software that goes through millions of dictionary words and searches for multiple character combinations. Potentially weak passwords are a security issue. These are some examples that you should definitely avoid: Don’t... Read More
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Advertiser Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — Advertiser tips, Funcionalidades de la plataforma, In Page Push Notification
What is an In-Page Push Notification ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: In-Page Push Notifications... Read More
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6 Reasons you should target India with mobile video ads
Giles Hirst — Head of Communication
August 12, 2021 — Advertiser tips, Asia traffic, Business intelligence, Móvil, Video
#1 It’s a massive market India has one of the biggest online economies in the world and its potential grows every year as more people become connected to the internet. With a population of 1.37 billion, according to Statista, 50% (685 million people) had access to the internet in 2020. This also ranks the country as second in the world in terms of active internet users (behind China). #2 More... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
Giles Hirst — Head of Communication
July 15, 2021 — Advertiser tips, Business intelligence, Live Streaming, Members Area, Native
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveStreaming and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Advertiser tips, Case study: Advertiser, Dating, European traffic, Funcionalidades de la plataforma, Native, Video
In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More