Business intelligence Archives

Advertisers: Is Outstream more cost effective than Banners?

Giles Hirst — Head of Communication

June 21, 2021 — Advertiser tips, Business intelligence, Outstream, Video

Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More

Euro & Copa América: Sports Betting CTRs and tips

Giles Hirst — Head of Communication

June 14, 2021 — Advertiser tips, Business intelligence, Sports Betting

Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More

Advertisers! 5 Reasons why you should be using the Fullpage Interstitial

Giles Hirst — Head of Communication

February 17, 2021 — Business intelligence, Formatos de anuncios, Fullpage Interstitial, Móvil

The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More

Publisher Case Study: Increase your revenues with the Fullpage Interstitial

Giles Hirst — Head of Communication

November 11, 2020 — Business intelligence, Formatos de anuncios, Fullpage Interstitial

ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More

Advertisers: What is working in LATAM right now?

Giles Hirst — Head of Communication

August 4, 2020 — Business intelligence, Formatos de anuncios, Investigación de mercado, Móvil, Video

ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

ExoClick’s Ultimate Optimization Guide for Publishers

Giles Hirst — Head of Communication

June 8, 2020 — Business intelligence, Funcionalidades de la plataforma, Google, Push Notifications, Video

We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More

Traffic increases and vertical tips during COVID-19

Giles Hirst — Head of Communication

April 8, 2020 — Business intelligence, Dating, Games, Investigación de mercado

Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More

Advertisers! How to get maximum value from Members Area traffic

Zara Mankoo — Publisher Account Manager - Members Area

March 17, 2020 — Business intelligence, Dating, Móvil, Web

What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

Do Dating offers convert better during Valentine’s Day? Yes!

Zara Mankoo — Publisher Account Manager - Members Area

February 10, 2020 — Business intelligence, Dating

February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More

Instant Message versus Video Slider ad format

Giles Hirst — Head of Communication

January 22, 2020 — Business intelligence, Dating, Formatos de anuncios, Games, Móvil, Video, Web

Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More