Dating
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Members Area Menu Tabs 101
Anna Quiroga — Marketing Content Creator
September 28, 2022 — Advertiser tips, Dating, Direct Links, European traffic, Menu tabs, Traffic Share, UK traffic, US traffic
Members Area traffic is a high quality dating traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear... Read More
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Scale up your Email Clicks campaigns with our 20% Cashback
If you are running Dating offers and are currently buying Email Clicks or plan to start Email Clicks campaigns, ExoClick is offering you the chance to scale up your campaigns with a 20% monthly Cashback promotion. The promotion starts from 1st September 2022 and runs until December 31 2022. How the Email Clicks Cashback works To qualify for the Cashback you must increase your Email Clicks spend compared to the... Read More
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ExoClick’s Dating Traffic Sources now include Social Messenger Groups
Anna Quiroga — Marketing Content Creator
August 11, 2022 — Advertiser tips, Dating, Direct Links, email clicks, Members Area, Social Media traffic
If you want to buy Dating traffic, ExoClick offers the best quality traffic sources for Dating offers on the internet. Some of the most popular ones being Email Clicks and Members Area. Recently, a new traffic source has been added on our Marketplace: Messenger Apps and Social Media traffic, which opens access to sites that have the largest audience numbers on the internet, such as Facebook, Instagram, Twitter, Snapchat, WhatsApp,... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation, Bidder, Dating, Funcionalidades de la plataforma, Games, Live Streaming, Native, Tutorial, VoD
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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New Messenger Apps / Social Media Traffic Type
Anna Quiroga — Marketing Content Creator
June 23, 2022 — Advertiser tips, Dating, Direct Links, Games, Social Media traffic, Tutorial
Our new Social & Messenger Apps traffic allows advertisers to target users interested in specific vertical topics being discussed in groups on social media and messenger apps, or target followers of a celebrity, popular influencer, etc. Keep reading to learn why and how to use this new ad format from your ExoClick admin panel. How does the new Social Messaging Ad Format work? Admins and affiliates who monitor profiles or... Read More
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Advertiser tips, Compliance, Dating, Funcionalidades de la plataforma, In Page Push Notification, Native
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Advertiser tips, Business intelligence, Dating, Investigación de mercado
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, Funcionalidades de la plataforma, In Page Push Notification, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 6 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Members Area Publishers! In Content Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Members Area, Native, Publisher tips
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Content Native, where a Native ad that appears like a dating profile,... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
