Games

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Case Study: Publisher, Direct Links, eCommerce, Games, Menu tabs, Nutra, Publisher tips
  

  Wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for you! Direct Links are a very versatile format which has many variations,... Read More

• Advertisers! Here are 11 top tips for video advertising in India

  

  Anna Quiroga — Marketing Content Creator

  March 20, 2023 — Advertiser tips, Asia traffic, Casino, Dating, eCommerce, Games, Investigación de mercado, Live Streaming, Nutra, Video
  

  Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More

• Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources

  

  Anna Quiroga — Marketing Content Creator

  February 2, 2023 — Advertiser tips, Business intelligence, Dating, Funcionalidades de la plataforma, Games, Live Streaming, Nutra, Social Media traffic
  

  Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Advertiser tips, Casino, Chinese traffic, Dating, eCommerce, Games, Investigación de mercado, Sports Betting, VoD
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

• Members Area Publisher Case study: Increase revenues with Menu Tabs

  

  Anna Quiroga — Marketing Content Creator

  November 30, 2022 — Case Study: Publisher, Dating, Direct Links, Games, Members Area, Menu tabs, Publisher tips
  

  If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More

• 7 ways to maximize your Christmas online sales 2022 

  

  Anna Quiroga — Marketing Content Creator

  November 10, 2022 — Advertiser tips, Business intelligence, eCommerce, Games, Investigación de mercado, Video, VoD
  

  Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Advertiser tips, Case study: Advertiser, Funcionalidades de la plataforma, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Why you should be targeting China, US & India with online Games offers for Mobile

  

  Anna Quiroga — Marketing Content Creator

  July 6, 2022 — Advertiser tips, Asia traffic, Blog, Games, Investigación de mercado, Móvil, US traffic
  

  The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Automation, Bidder, Dating, Funcionalidades de la plataforma, Games, Live Streaming, Native, Tutorial, VoD
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

• New Messenger Apps / Social Media Traffic Type

  

  Anna Quiroga — Marketing Content Creator

  June 23, 2022 — Advertiser tips, Dating, Direct Links, Games, Social Media traffic, Tutorial
  

  Our new Social & Messenger Apps traffic allows advertisers to target users interested in specific vertical topics being discussed in groups on social media and messenger apps, or target followers of a celebrity, popular influencer, etc. Keep reading to learn why and how to use this new ad format from your ExoClick admin panel. How does the new Social Messaging Ad Format work? Admins and affiliates who monitor profiles or... Read More

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