Native
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, Funcionalidades de la plataforma, In Page Push Notification, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 6 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Members Area Publishers! In Content Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Members Area, Native, Publisher tips
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Content Native, where a Native ad that appears like a dating profile,... Read More
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Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
Giles Hirst — Head of Communication
October 21, 2021 — Case Study: Publisher, Funcionalidades de la plataforma, Multi-Format Ads, Native, Publisher tips
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
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10 Native ad zone custom CSS ideas for Publishers
Juanma Cortes — Head of Technical Support
September 16, 2021 — Funcionalidades de la plataforma, Native, Publisher tips, Tutorial
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
Giles Hirst — Head of Communication
July 15, 2021 — Advertiser tips, Business intelligence, Live Streaming, Members Area, Native
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveStreaming and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Video advertising campaign case study: 36% ROI for Dating offer
Giles Hirst — Head of Communication
July 7, 2021 — Advertiser tips, Case study: Advertiser, Dating, European traffic, Funcionalidades de la plataforma, Native, Video
In this Video advertising campaign case study we go through the process carried out by this advertiser to set up and optiize the campaign for Instream video for a dating offer. Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Fullpage Interstitial, Funcionalidades de la plataforma, Móvil, Native, Video, Web
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Formatos de anuncios, Funcionalidades de la plataforma, Native, Web
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More
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Publishers! 3 different ways to set up your Native Ad Zones
Juanma Cortes — Head of Technical Support
August 31, 2020 — Formatos de anuncios, Funcionalidades de la plataforma, Native, Tutorial
Creating a native ad zone is simple and yet powerfully customizable. You are able to use slightly different processes for setting up a Native Ad zone depending on your needs: #1 - You simply want to set up a responsive ad zone, and choose the aspect ratio of the native ad zone’s images. #2 - You want to set up the ad zone to match a custom image size or... Read More
