Native
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Publishers: 2018 is the year of user experience…
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
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6 publisher tips to optimise your digital advertising revenues
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
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8 Native advertising tips for advertisers
Giles Hirst — Head of Communication
June 9, 2017 — Formatos de anuncios, Funcionalidades de la plataforma, Native
ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More
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New survey reveals publishers are seeing rapid rise in Native ad revenues
A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More
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US native digital display advertising set to reach over $22 billion in 2017
Giles Hirst — Head of Communication
March 28, 2017 — Formatos de anuncios, Investigación de mercado, Móvil, Native
According to a new eMarketer report, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion in 2017. That means it will make up almost 53% of all display ad expenditure in the US in 2017. The predictions are split into social native and non social native. While social takes up the biggest chunk, non social native is also expected to rise by 43% from... Read More
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How Publishers and Advertisers can generate more revenues with Native Advertising
Giles Hirst — Head of Communication
March 1, 2017 — Formatos de anuncios, Funcionalidades de la plataforma, Native, Tutorial
Publishers and advertisers both have different wants and needs when it comes to advertising. Publishers are looking to increase revenues and maximising their fill rates, while advertisers are looking for excellent targeting and high-quality traffic. Native advertising is the format that provides these benefits. How does native advertising achieve this? Native ads are paid media that blend into a publisher’s content on their site. ExoClick’s native ad format... Read More
