How Publishers & Advertisers are using Telegram Mini Apps monetization

telegram mini apps monetization how to use Telegram for increased revenue best telegram monetization practices for publishers best telegram monetization practices for advertisers How to target the right Telegram audiences How end users find Telegram Mini-Apps

Telegram is a cloud-based, cross-platform, social media and instant messaging service. It has exploded in popularity, especially in the last two years with 950 million end users. It appears to be changing the game when it comes to online activities. This all-in-one app allows end users to send messages, photos, videos, and files of any type to their contacts for free. But most interestingly there is a large scope for Telegram Mini Apps monetization for both Advertisers and Publishers through Telegram’s Mini-apps. Read on to learn how to use Telegram for increased revenue and take advantage of this rapidly growing social platform.

What are Telegram Mini-apps and how to use Telegram for increased revenue

Telegram Mini-Apps are web applications that run inside Telegram. How to use Telegram for increased revenue? Publishers can create these interactive apps. If you want to get into the Telegram Mini-app business check out this tutorial from ThirdWeb entitled: How to build a Web3 Telegram Mini-app.

Some examples of interactive apps include:

Games (Interactive fun HTML5 games)
iGaming (Interactive slot machine style casino games to win tokens and crypto)
E-commerce & Shopping (Buy products within Telegram)
Customer Support (Live chat with AI or human agents)
Booking & Services (Order taxis, reserve tables, etc.)
Productivity Tools (To-do lists, calendars, notes)
Finance & Investment opportunities (crypto, stock market investment, loans, etc)

One example of a Games app could be a simple rock paper scissors game where users can connect their wallet, play the game, and earn tokens for winning. Games can be played on Desktop and Mobile.

How end users find Telegram Mini-Apps

Here are the several ways how end users find Telegram Mini-Apps:

Via Telegram Bots is the most common. Mini-Apps are usually tied to a Telegram bot that acts as an entry point. Users can find a bot by searching for its username in Telegram, or receiving an invite or button from another user.
Inline Buttons in Chats, where Bots can send messages with “Open Mini-App” buttons. These buttons open the Mini-Apps directly inside Telegram.
Telegram’s “Attach Menu”. Some Mini-Apps appear in the “Attach” menu in chat
Web Links with Deep Linking, where app owners can create links that open Mini-Apps in Telegram.
Search Tab, Telegram recently added an “Apps” tab in the search, which displays a list of the Mini-Apps the end user is using and other popular Mini-Apps, making discovery and access easier

Because of the large range of verticals available for the Mini-apps, end users can target specific types that they are interested in.

How are Publishers monetizing Telegram Mini-apps? All about Telegram Mini Apps monetization

Telegram Mini Apps monetization runs with ads, of course! These apps are based on very specific niches, making their end users highly valuable for targeting. Advertisers can bid for ad zones within the Mini-apps knowing that they can reach specific users interested in specific verticals. For example a Games app can be targeted with ads for online game offers.

Let’s look at Telegram user demographics!

Telegram has 950 million monthly active users with 53.2% falling into the 18-34 age group. This is a great demographic for advertisers, as this demographic has disposable income. There are slightly more men using Telegram monthly than women but it is still a very even split with a user base of 59.41% male users and 40.59% female users as of January 2025.

Telegram is available in 155 countries and 66 languages. It is most popular in Russia, where it originated; 51 percent of Russian citizens reported using the platform as of March 2024. 45% of the Indian population regularly uses Telegram. The app continues to grow in popularity in Tier 3 countries such as Nigeria and South America.

Use ExoClick for Telegram Publisher Mini-app monetization and converting Advertiser offers!

ExoClick has a large number of Publishers monetizing their Mini-apps on our platform, and Advertisers are targeting their campaigns at our Mini-apps traffic sources. Due to our large range of responsive ad formats, platform targeting tools, campaign tracking and bidding optimization tools.

Best Telegram monetization practices for Publishers

So if you are a Telegram Mini-app Publisher how can you reach ExoClick’s global network of Advertisers? Here are some best Telegram monetization practices for Publishers to maximize the availability of your traffic:

Sign up to ExoClick and after creating your account you should add the traffic source. In this case add your Telegram Mini-app as a Social / Messenger App site type:

A/B test different ad formats on both Desktop & Mobile ideal formats are Banners, Interstitials, In-Stream Video. Remember not to use too many ad formats at once, you could spread them out during the user journey. For example if you have a Games Mini-app, start with a Banner ad, trigger an In-Stream ad after the end user has been playing for 5 minutes. Display a Fullpage Interstitial when the user finishes playing the Game.
Offer rewards for watching In-Stream video ads. Many apps reward end user with tokens that can be exchanged for in game prizes, or crypto coins if they watch a video ad in full
Gain more Telegram users, the more traffic you have the more scale you can build to monetize with ads. You can make your Mini-app more discoverable on Telegram by advertising in groups & channels, use Telegrams own ads, optimize your bot’s name & description for easy serachability for example
Optimize your ad zones by using ExoClick’s customizable dashboards to fine tune where you can optimize A/B testing and identify your apps traffic trends

Best Telegram monetization practices for Advertisers

Here are some tips and best Telegram monetization practices for Advertisers to help you maximize your conversions with ExoClick when targeting Telegram Mini-app ad zones:

Use ExoClicks Marketplace in your admin panel to find Telegram Mini-apps and identify ad formats, app Category and Impression & Click data to find Zone IDs to target

How to target the right Telegram audiences? Reach the right end user with ExoClick’s deep targeting options, suppose you have a mobile Games offer, then block Desktop users and test out different Mobile device types, OS and Carriers.
Build up a white list of the best performing ad zones to ensure you are not spending budget on ad zones that don’t convert. You can use ExoClicks free conversion tracking tool to do this or any third party tool such as Voluum.
A/B test offer creatives and landing pages. ExoClick offers a variations optimization algorithm & a landing page optimization algorithm that can ensure that the creatives and landing pages that convert the best receive the most traffic.
Refresh your creatives weekly: It is important to refresh your Banner designs every one to two weeks on Telegram. The audience is very active so for the best campaign results change your banner designs weekly to increase your campaign impressions.

Contact your account manager or a Customer Success Manager here to find out more about Telegram Mini Apps monetization, how to target the right Telegram audiences, how to use Telegram for increased revenue with ExoClick, and more!