How to leverage AI for Marketing activities with Jenny Gonzalez
Let’s talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability by answering the question ‘How can I use AI to improve my advertising campaigns?’. Keep reading to learn how to leverage AI for Marketing activities with Jenny Gonzalez!
How to leverage AI for Marketing activities with Jenny Gonzalez!
Hello Jenny, thank you for taking the time out of your schedule to answer a few questions for us. When we see you at conferences speaking about AI, it is clear that you are enthusiastic about leveraging AI for Marketing activities in online advertising and the positive impact AI can have on the Advertising industry.
What recent advancements in AI excite you the most?
When I started exploring AI, I noticed that people were quite fearful of its rapid growth and development. Instead, AI is a tool that can make work more efficient and allows employees to focus on the more creative aspects of their work. Exciting developments in AI include the rapid growth of AI model types, such as supervised and unsupervised learning, reinforcement learning, and deep learning.
These models can help answer the question ‘how can I use AI to improve my advertising campaigns?’:
- Automating repetitive tasks: AI models can be trained to automate repetitive tasks, freeing up human resources for more complex and creative work.
- Personalizing user experiences: AI models can analyze user data to provide personalized recommendations and experiences, improving customer satisfaction and engagement.
- Optimizing processes: AI models can analyze large datasets to identify patterns and trends, helping businesses make data-driven decisions and optimize processes for efficiency.
- Enhancing decision-making: AI models can process and analyze vast amounts of data quickly, providing insights that can help businesses make more informed decisions and improve overall efficiency.
AI is very exciting for Advertisers because AI continues to learn and adapt daily! Making this time period one of the most rapidly developing in modern history.
Could you tell us how AI can help Advertisers improve efficiency? How AI helps Advertisers maximize campaign profitability?
Sure! Advertisers can maximize campaign profitability by leverage AI in various ways. Understanding the emotional triggers and nuances of the target market allows Advertisers to craft compelling angles and creative content that resonates with consumers. when it comes to how AI can help Advertisers improve efficiency, AI can assist in building effective campaign flows, generating creatives, and optimizing strategies for maximum impact. By embracing AI technology, Advertisers can focus on their human side and work on building rapport with the audience. This kind of engagement can greatly enhance campaign performance and customer lifetime value. By engineering prompts that evoke emotional resonance, individuals can leverage AI to create more impactful interactions, leading to improved results and ROI.
Can you talk to us about the learning curves that Advertisers face when they first start learning about AI, are there barriers to entry for Advertisers who want to learn about AI?
There are a lot of free resources for Advertisers who want to learn AI. However, there are also a lot of Advertisers who believe ‘AI does not work for me’, but it’s important to ask the AI the right questions and engineer prompts effectively. So I think the first thing Advertisers should do to learn more about AI is to look at prompt engineering. Once you understand how to ask the AI models questions you will get more relevant answers. Overcoming initial apprehension and fear of exploring new technologies is crucial in the learning process. It’s about embracing the learning curve and persisting through challenges. Staying curious and open-minded is essential.
There are over 500 learning models available, so you can experiment to find the best option for you. immerse yourself in available tools and platforms. By engaging with AI tools, seeking informative content, and continuously exploring new possibilities, individuals can enhance their understanding of AI and its applications. You can also ask the AI tool questions about AI and different programs that deal with different tasks. So, play with AI, it’s not going to break!
Final thoughts with industry thought leader Jenny Gonzalez
Staying motivated and driven is crucial, even when things are going well. It’s easy to get comfortable, but real growth often comes from challenging yourself and setting ambitious goals. In relationships, just like in other areas of life, it’s important to inspire others, set objectives, and ignite that inner passion. When you face a plateau or lose motivation, you can broaden your horizons by using AI, doing research, and talking to others in the industry. Ultimately, staying inspired is the key to overcoming obstacles and achieving success. It fuels the perseverance needed to navigate challenges and maintain momentum. Once that fire within is gone, relighting it can be difficult, so continue seeking inspiration and motivation in all your Marketing adventures!
How to leverage AI for Marketing activities:
Essential AI Tools for Online Advertising
Here at ExoClick, we have been using AI to automate processes for years! Tools like Smart Bid, which is an automated bidding feature for advertisers that will analyze your campaign data and automatically determine the optimal price in real time. The Landing Page algorithm, which will help you identify your best landing pages and direct your traffic as desired to each. And, the Variation Optimization algorithm helps Advertisers optimize campaigns by selecting their best ad variations and showing themes to end users to strive for the most potential conversions. This is a great way to understand how to leverage AI for Marketing activities!
Outside of ExoClick, we have found some great software that Advertisers can use to help create videos from scratch like Pika Art, which is ideal for generating videos with smooth movements and a variety of narration options. This is why Pika Art is considered one of the best software tools for creating AI Video ads. Video editing tools like Descript, allow you to create video content without a video editor, making it even easier for Advertisers to use popular ad formats like Slider, Outstream, and In-Stream Video ads.
Conclusion: How can I use AI to improve my advertising campaigns!
The rise of AI has enabled various tools for tasks like video editing, code generation, and more. Exploding Topics found that 77% of companies are either using or exploring the use of AI in their businesses. Now that you know leveraging AI for Marketing activities in online advertising works, how AI helps Advertisers maximize campaign profitability and the positive impact AI can have on the Advertising industry, try incorporating AI into your campaigns today! And, if you want to learn more about AI, check out Jenny’s Instagram and LinkedIn. Or, if you are attending TES Affiliate Conferences in Prague you can learn more about AI with Jenny at the Monetization Strategies Panel.
If you are an Advertiser looking for a reliable Ad Network with a fantastic team of professionals who can help you with any query, sign up to ExoClick now and get full access to our wide range of tools and ad formats!
