How to promote digital Content Creator profiles with ExoClick

Creator Content Platforms such as OnlyFans or Patreon enable digital creators, influencers and models to offer exclusive access to their content (fashion tips, workout plans, lifestyle and travel videos, etc) through a monthly subscription. Through these sites, creators can directly engage with their audience through DMs, custom content, and live streams, building stronger relationships. In 2024, Creator Content Platform payouts amounted to ca. $3.23 billion in 2024, a +38.03% increase from $2.34 billion in 2021, making it a highly profitable vertical. Are you a Creator Content Platform owner, a Creator Agency, or an independent creator wanting to promote creator profiles with ads? Learn how to promote digital Content Creator profiles with ExoClick, the best ad formats for Creator Content Platforms, and more!

How to promote digital Content Creator profiles with the best ad formats for Creator Content Platforms 

When you are setting up campaigns to promote your Creator Content Platform, you want to make sure that you target high visibility formats and website ad spots. Below are the best ad formats for Creator Content Platforms:

How to promote digital Content Creator profiles with Banners: Use bright, dynamic Banners. Using content that you already have, be sure to give the viewer a good impression of who your creators are and what they can expect from them. MP4 dynamic Video Banners work best and generate higher CTR rates than standard static jpg Banners.

300×100 Mobile Banner: One of the best ad formats for Creator Content Platforms, since Mobile devices are the most commonly used to access creator profiles. This makes Mobile Banners a high visibility format, offering larger volumes at a more affordable price.

Native (Desktop & Mobile): Native seamlessly merges with website content among similar content thumbnails. Plus, with the recent addition of Video Thumbnail, you can showcase a short Video preview. Once clicked, the viewer is automatically driven to your landing page.

300×250 Desktop Banner: Still target Banners on Desktop! Whilst Desktop isn’t as popular as Mobile, NTV Banners are high visibility, since they are placed by a main piece of video content on a Publisher website.

Don’t forget to test other high performing ad formats, especially Video: In-Stream, Outstream and Slider. With them you can properly showcase what your influencers have on offer, especially if they are YouTubers or TikTokers.

TIP #1 Make the most of Native advertising tools: Remember to use Native tools such as dynamic tokens for more adjusted targeting; you can use tokens for country, region, city, language, device, etc. Also make sure to use emojis to express emotion and bring further engagement.

TIP #2 Work on strong CTAs: You are promoting the creators you manage, which means that you can leverage their popularity, as well as the appeal to access exclusive content regularly. Reflect this in your CTAs. Use 3-4 words max. Here are some CTAs that work:

1. Want Exclusive Daily Content?—Free to Join! 

2. Your Free and Exclusive Invite is Waiting—Click Now!

3. Want to Get in Shape?—Work Out With Me! 💪

4. Don’t Just Watch—Experience It Free 🙌

5. Let Me Show You the World!—Let’s Travel Together! 🌎

How to target my Content Creator platform ads with ExoClick

Wondering how to target Content Creator platform ads? If you are managing a Creator Content Platform or multiple creator profiles, you have access to useful subscriber behavioral and demographic insights. Use this information to better target your ads: You could check in what GEOs your creator is popular. Then use ExoClick’s advanced targeting tools to target these locations. The same goes for audience demographics, interests, languages, etc.

TIP Localize your ads: Now that you have lots of information on subscriber location and language, it is time to localize your ads. For instance, if the influencer that you are promoting is based in the US, your ads most likely need to be in English. However, there are approximately 430 other languages spoken in the US. If a big chunk of subscribers also speak these languages, target similar audiences by launching localized campaigns. And remember to target by US state.

TIP! Retarget viewers who joined but are yet to make a purchase: Retarget that specific type of viewer with this secondary campaign reminding them of your presence and platform. Views here are already a lot more precise as you know that this viewer already has interest in your content.

Use Keyword targeting for Patreon style influencer profiles

It is a best practice to set keywords to target viewers interested in the particular content that you will be promoting with your ad. Here are a few ways to set up your keyword targeting for Patreon influencer profiles and OnlyFans:

Branding keywords: Use your Creator Content Platform name as a KW. If it is popular, it will drive further audiences. If your platform is quite new and not widely known yet, you could use other Creator Content Platforms that produce similar content or have the same niche as KWs. You will be targeting end users who are interested in your kind of content and expanding audiences.

Use creator names: Since you will be promoting a creator’s profile, you could target end users by using this specific creator’s name. If the creator you are promoting is still growing their presence online, use KWs for popular creators that produce similar content to the one you are promoting.

Here’s an example of the difference that using creator names makes against using regular targeting:

• Using brand name for targeting, a specific campaign generated a conversion rate of 0,13%.
• Instead, by using regular targeting alone, another specific campaign achieved a conversion rate of 0.11%.

In conclusion: When setting keyword targeting for Patreon influencer profiles advertising, specific creator keyword targeting campaigns with ad creative for specific creators increase the conversion rate by +20%.

Niche specific: Is your content specific to a particular niche? Target KWs within that niche to allow your content to be shown to viewers directly interested in that type of content. For instance, if your niche is female solo travellers, use KWs such as “camping”, “travelling”, “adventure”, etc.

The best bidding models for Creator Content Platforms advertising

With ExoClick’s bidding models you can place a bidding price that suits your campaign budget. Then our algorithm will analyze your campaign data and automatically determine the optimal price in real-time to compete with other Advertisers. Here are the best bidding models for Creator Content Platforms advertising:

Smart CPM: This is the max price that you are willing to pay for 1000 impressions for your ad. Our system will directly give you the best bid, whilst remaining within your set limit. When targeting a number of different sites in one single campaign, this allows you to pay the best appropriate price per site where competition and bidding will differ.

Smart Bid: This smart feature’s algorithm places the best bid for you within your limits, which will be determined on your CPA goal, CTR and other metrics. This tool will help you achieve a better ROI whilst determining your cost based on live time stats.

Use Conversion Tracking to set up killer Retargeting campaigns

Conversion Tracking allows you to track the performance of your campaign and gain metrics required to optimise the campaign after a period of time. You’ll gain realistic data insights into your CPA for set actions that you choose (Free subscriptions, Paid Conversions, Sales). Through the use of conversion tracking, retargeting campaigns are a great tool for savvy Advertisers. Along with your main campaign, create a secondary retargeting campaign which will then allow you to advertise solely to viewers who have performed set actions on your website.

TIP! Use platform specific tracking tools: There are some tracking and analytics tools in the market that specialize on tracking bigger Creator Content Platforms such as OnlyFans or Patreon, like Infloww, PromoTracker, Fanfuel, Fansmetric and Supercreator.

How to promote digital Content Creator profiles with great landing pages

Your choice of landing page is very important: Do you want your audiences to be directed to your Creator Content Platrom? Or maybe you have a specific landing designed as a preview to entice end users to click through to your platform. Testing both options is crucial with initial campaigns to see what works best for your particular campaign.

TIP Create influencer-specific landing pages: If you send end users who are hoping to find a specific influencer to your Creator Content Platform sign up page directly, this might create friction and they could simply click off. So, when promoting a specific influencer, it is a good idea to set up a landing page which gives more information on such influencers: Their tastes and interests, a Q&A, a preview of their content, etc. Then a CTA link to your signup page.

Use ExoClick’s Account Managed service for Creator Agency ads

When you start working with ExoClick as a Creator Content Platforms owner or agency manager, you can opt to use our Account Managed service for Creator Agency ads. Our expert team will take your promotion to the next level with the knowledge of how best to cater your advertising needs on our network of Publisher sites. This consists of direct conversations and dialogue with our team to determine your goals, CPA and ROI. A monthly budget is set and we create and monitor those campaigns for you.

Do you want any further information on how to promote digital Content Creator profiles with ExoClick? Get in touch now!

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