Blog
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New feature! Track your video campaign metrics with ExoClick’s Third-party tracking URLs
Introducing ExoClick’s Third-party tracking URLs. This is an event tracking software for a fast, effective, and cost-efficient Video tracking alternative to creating VAST Video Tags. In this article, we will cover all you need to know about this new feature including the Tracking Events available, the benefits of using Third-party tracking URLs, and when it is more appropriate to use VAST Tags for Video tracking. Read on to see how... Read More
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A day in the life in Data Analytics and Data Science
In this article, we will explore a day in the life of a Data Analyst with Bella Lanczki and a day in the life of a Data Scientist with Miguel Silva. We will learn, what is the difference between Data Analytics and Data Science, how Data Scientists spend their time at work, What are the daily tasks of a Data Analytics professional, and explore Data Science and Data Analytics career... Read More
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Case Study: How to convert Dating offers with Video ads
Dating is a highly popular vertical, because connection is a fundamental part of our lives. The online Dating market caters to all, from casual Dating to something more serious; there is a niche for every interest. In this article, the Advertiser will talk us through his approach to convert Dating offers with Video ads in the UK market. From the campaign creatives, tools used, optimization and finally the results of... Read More
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Publishers! How to make Multi-Format Ads match your content
Are you wondering 'how to make Multi-Format Ads match my content'? Multi-Format Ads allow Publishers to serve multiple formats on each single Banner and Native ad placement on their website, pitching different Banner sizes and Native ad widgets against each other and serving the highest paying ad per Multi-Format zone. This is great both for you as a Publisher, and also for your Advertisers, because it means that you can... Read More
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Publisher Case Study: boost Popunder revenues with Frequency Capping
Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website’s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where... Read More
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Ultimate Guide to Publishing: Tips to maximize ad zone optimization
Have you ever wondered how to make more advertising inventory available? Are you looking for the best possible traffic monetization platform for website Publishers and the best ad network features to monetize your website? We are constantly helping you, our Publishers, to grow your business by working with you to monetize your traffic with our tips to maximize ad zone optimization, optimize your ad zones, stay Google compliant, give you... Read More
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How to maximize your Members Area ad revenues with ExoClick
Are you a Members Area site Publisher looking to maximize your ad revenues? Then look no further! By joining ExoClick, you will gain access to a global network of verified Advertisers as well as exclusive Members Area zones, giving greater opportunities to maximize your website’s ad revenue. You will also gain full control of your ad space, the ability to optimize your zones with our wide range of features including... Read More
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What is the European Union’s Digital Services Act?
Ad compliance with the European Union's Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency. The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on... Read More
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ExoClick supports Safer Internet Day
ExoClick is an Ad Network that works hard to promote transparency and safety on the internet. One of the ways in which this is done is ExoClick supports “Safer Internet Day". Safer Internet Day is on Tuesday, the 6th February 2024 this year. The aim is to raise awareness about the current issues affecting internet users, especially young people. ExoClick is an Ad Network promoting ad compliance and end user... Read More
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Top traffic sources and verticals for Chinese New Year
The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More