Advertiser tips
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Black Friday eCommerce trends: How to increase sales on Black Friday
Black Friday is an American shopping event that gained international popularity in 2010 and will begin on November 29th, 2024 this year. In this article, we will explore Black Friday eCommerce trends and how to increase sales on Black Friday. This article is particularly useful for Advertisers promoting offers in Tier 1 countries in Europe and English-speaking regions like the United States. We will also examine internal data from our... Read More
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How to choose a pricing model in Online Advertising
Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, 'Which pricing model should I use for my advertising offer?' In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out... Read More
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Leverage Halloween for campaign creatives
Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More
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How targeting can help you reach your conversion goals!
Alice Naughton —
August 20, 2024 — Advertiser tips, Caractéristiquess de la plateforme, Frequency Capping
Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More
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How to leverage AI for Marketing activities with Jenny Gonzalez
Alice Naughton —
August 13, 2024 — Advertiser tips, Artificial Inteligence, Interviews, Non classifié(e)
Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More
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ExoClick’s Advertiser Keyword Targeting feature
Anna Quiroga — Marketing Content Creator
July 24, 2024 — Advertiser tips, Async tags, Caractéristiquess de la plateforme
What is keyword targeting in online Advertising and how to use keyword targeting effectively on my campaigns? The Advertiser Keyword Targeting feature is an effective tool that will help you reach your preferred audiences through simple keyword associations. Many Advertisers use keyword targeting when they set up their campaigns to help them find ad zones that display similar content to the theme and vertical of their offer, to make their... Read More
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How to optimize Video ad campaigns with AI editors
Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a... Read More
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Enhanced Advertiser campaign setup in your Admin Panel
Anna Quiroga — Marketing Content Creator
July 11, 2024 — Advertiser tips, Blog, Caractéristiquess de la plateforme
At ExoClick we strive to be an Ad Platform with great user experience! In our continuous effort to improve user experience on the ExoClick platform and enhancing Advertiser clients’ user experience, we’ve implemented key changes to the “Filters” section in the campaign setup in your Admin Panel, in order to aid Advertisers in configuring their campaigns quicker and easier. We tell you all about it in this article. To streamline... Read More
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Create high quality Video ads with AI
In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More
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How to create a high converting landing page to maximize your offers
Wondering how to create a high converting landing page to maximize your offers? A landing page is a simple web page that has a very specific purpose: converting visitors into leads. As an Advertiser, your landing acts as a bridge between your ad and your offer, designed to persuade potential clients who have clicked on your ad to purchase or sign up. In this article we tell you how to... Read More