Caractéristiquess de la plateforme

• How ExoClick innovated in 2022

  

  Anna Quiroga — Marketing Content Creator

  December 14, 2022 — Advertiser tips, Caractéristiquess de la plateforme, Company, Payment/Funding Methods, Payments, Publisher tips, Social Media traffic, Video
  

  Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More

• Publishers! Meet Fluid Player: The lightweight free HTML video player

  

  Anna Quiroga — Marketing Content Creator

  November 22, 2022 — Caractéristiquess de la plateforme, Fluid Player, In-Stream, Publisher tips, Video
  

  Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More

• The fundamentals of video advertising campaigns with ExoClick

  

  Giles Hirst — Head of Communication

  November 16, 2022 — Advertiser tips, Caractéristiquess de la plateforme, In-Stream, Outstream, Slider, Tutoriel, Video
  

  "I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. This is why is ExoClick the best video ad network for advertisers and publishers! Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video... Read More

• ExoClick’s traffic sources for Online Dating offers

  

  Anna Quiroga — Marketing Content Creator

  November 9, 2022 — Advertiser tips, Caractéristiquess de la plateforme, Dating, email clicks, Members Area
  

  Email Clicks, Members Area, Free Content Sites and, very recently added on our Marketplace, Social Media, are ExoClick’s best traffic sources for online dating offers. Which one is the most appropriate for your campaigns will depend on the nature of your product or service, its niche, and what audience you are looking to target - So, if you are ready to jump ahead and buy dating traffic, continue reading to... Read More

• Publishers! Increase CPMs using Responsive Display Ads with Async & iFrame

  

  Anna Quiroga — Marketing Content Creator

  October 31, 2022 — Caractéristiquess de la plateforme, Case Study: Publisher, Publisher tips, Responsive Display Ads
  

  Hey Publisher! Have you made sure that your site codes are up-to-date and contain Async tags and the latest version of iFrame? More and more ExoClick Publishers are getting around to updating their website’s scripts using the latest Admin Panel codes. Some after their Account Manager’s recommendation, others because they realized that their ad zones run on unoptimized code such as old Standard or JS tags, affecting overall site and... Read More

• Email Clicks are one of the best traffic sources for dating offers

  

  Giles Hirst — Head of Communication

  October 18, 2022 — Advertiser tips, Caractéristiquess de la plateforme, Dating, email clicks, Members Area
  

  When you buy dating traffic, one source: Email marketing, is one of the best traffic sources for dating offers. Our Email Clicks ad format can be a highly effective way of reaching end users. In this article we will explain what are Email Clicks? We will also look at why are Email Clicks one of the best traffic sources for dating offers? How to optimize an Email Clicks campaign and... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Advertiser tips, Caractéristiquess de la plateforme, Case study: Advertiser, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code

  

  Giles Hirst — Head of Communication

  September 12, 2022 — Ad blocking, Caractéristiquess de la plateforme, Case Study: Publisher, Publisher tips
  

  How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Advertiser tips, Automation, Bidder, Caractéristiquess de la plateforme, Case study: Advertiser, Conversion tracking, Tutoriel
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• Call To Action & Friendly URL for video formats!

  

  Anna Quiroga — Marketing Content Creator

  July 21, 2022 — Advertiser tips, Caractéristiquess de la plateforme, Outstream, Publisher tips, Slider, Tutoriel, Video
  

  Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More

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