Caractéristiquess de la plateforme Archives

Publishers! Admin Panel v2 overview

Giles Hirst — Head of Communication

October 9, 2019 — Caractéristiquess de la plateforme, Non classifié(e), Tutoriel

All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More

New VR Detection Feature

Giles Hirst — Head of Communication

September 19, 2019 — Caractéristiquess de la plateforme, Non classifié(e), VR

The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs. What can this new feature do? As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns.... Read More

Enabling Two-Factor Authentication on ExoClick accounts

Juanma Cortes — Head of Technical Support

January 24, 2019 — Advertiser tips, Caractéristiquess de la plateforme, Publisher tips, Security, Tutoriel

Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More

Using VAST to show ExoClick ads

Juanma Cortes — Head of Technical Support

January 17, 2019 — Caractéristiquess de la plateforme, Formats publicitaires, Video

What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

7 ExoClick innovations from 2018

Giles Hirst — Head of Communication

December 18, 2018 — Caractéristiquess de la plateforme, Compliance, Dating, email clicks, Google, Mobile, Native, Web

As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

7 emoji tips for push notification campaigns

Giles Hirst — Head of Communication

December 12, 2018 — Caractéristiquess de la plateforme, Étude de marché, Formats publicitaires, Push Notifications

Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More

Using the ExoClick Bidder: Two Case Studies

Giles Hirst — Head of Communication

November 5, 2018 — Bidder, Caractéristiquess de la plateforme, Tutoriel

The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More

How to create a Push Notification ad zone

Giles Hirst — Head of Communication

October 18, 2018 — Caractéristiquess de la plateforme, Formats publicitaires, Tutoriel

The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More

How to create a Push Notifications campaign

Giles Hirst — Head of Communication

October 18, 2018 — Caractéristiquess de la plateforme, Formats publicitaires, Tutoriel

The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More

API Master Class #3 Campaign Performance

Juanma Cortes — Head of Technical Support

September 28, 2018 — API, Caractéristiquess de la plateforme, Tutoriel

Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More