Non classifié(e)
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Benjamin Fonzé talks about 10 years of ExoClick
Giles Hirst — Head of Communication
December 1, 2016 — Caractéristiquess de la plateforme, Interviews, Non classifié(e)
1st of December 2016 marks ExoClick's 10th birthday. From it's humble beginnings the company has become Spain's biggest ad tech company and the 4th largest ad network in the world. ExoClick's Founder & CEO Benjamin Fonzé talks about how it all began 10 years ago... How was ExoClick conceived? “Well, it didn’t happen overnight. I have always been into technology and back in 2006 there were a few big guys... Read More
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Mobile internet use overtakes desktop for the first time
For the first time more users are accessing the internet from mobile devices than from desktop computers. That is according to internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2 % versus 48.7% for desktop access. In emerging markets such as India, mobile is by far the preferred way to access the internet with a staggering 75% of users using mobile only.... Read More
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Google rolls out Android 7.1 developer preview
As of yesterday (19 October) Google is rolling out its Android 7.1 Nougat Developer Preview and its SDK tools to developers who signed up for the Android Beta Program. This is the same Android 7.1 that’s already on the Google Pixel and the company's plan is to release another preview in November and then roll out the final version in December. What’s new in 7.1? Support for Google’s Daydream VR... Read More
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Latest UK mobile statistics and advertising data
British consumers' obsession with their mobile devices has been capitalised upon by marketeers and their digital ad spend. According to PWC and IAB, for the first time in the first half of 2016, UK figures show that more digital display budget was being spent on mobile (£802m) than on PC and tablet (£762m). The figures also revealed that overall digital ad spending is up 16%, with mobile digital ad spend... Read More
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Publishers could gain from EU net neutrality ruling regarding ad blocking
Internet service providers and mobile operators that block ads could be breaking EU guidelines on net neutrality even if customers opt in. EU regulations only allow providers to block content for three reasons: to comply with a member state’s laws, to manage levels of traffic across a network, or for security. Updated guidelines issued by the Body of European Regulators for Electronic Communications (Berec) this week state that advertising should... Read More
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10 tips for the perfect landing page
A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions. Landing pages don't need to be complicated, keep it simple. A basic... Read More
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8 tips for scaling up your campaign
As an advertiser it can take some time for you to get a successful campaign going because many ideas don't always work out. Once you have a great converting campaign it can also quickly die out, so that's why it is imperative that you get the maximum profit out of it by scaling up. Remember that it is much easier to scale a well performing campaign than devising a brand... Read More
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12 ways ExoClick innovated in 2015
Giles Hirst — Head of Communication
December 30, 2015 — Caractéristiquess de la plateforme, Non classifié(e)
Here at ExoClick we always listen to client feedback and we develop tools and platform tweaks to meet their needs, so we introduced several great platform innovations in 2015, travelled around the world attending the industry's best shows, raised money for some worthwhile charities and we celebrated our 9th birthday on the 1 December! Always on target We really beefed up our targeting features. Our flexible frequency capping (x impressions... Read More
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5 tips to generate passive income with ExoClick’s referral program
Whether you are a company or an individual, referral programs can give you a great way to earn solid passive income, simply by recommending or promoting your referral URL to your contacts. Innovative ad network ExoClick has a great referral program with excellent earnings potential. Many companies will offer you just a 1 year commission or a one off payment, but ExoClick’s offer is far more lucrative: 5% of all... Read More
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Business: ExoClick expands into the Russian market
ExoClick has been expanding its reach into the Russian market and is now a leading force for Russian channels who want to reach an international market and for foreign advertisers wanting to monetise the Russian market. ExoClick's Russian team attended two important online industry shows in Moscow, Russia 3 – 4 October 2014: the Russian Affiliate Congress and Expo (RACE) and the iDate Expo. RACE is an affiliate marketing event... Read More