Blog

When looking for a new job, wellbeing in the workplace in ad tech is potentially the most popular search criteria amongst job seekers. Workers spend a high percentage of the day interacting within their company. So it makes sense to join a great ad tech company where ‘workplace wellbeing’ transcends its buzzword status, with benefits put in place to make it a palpable reality; We are talking about benefits such... Read More

If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling ExoClick’s Publisher tool Frequency Capping, which allows you... Read More

Each year ExoClick introduces new features to help Advertisers and Publishers have more tools to generate more revenues. For Advertisers this means more options for visibility of their offers via innovative ad formats, optimization and automation tools to help them convert their offers with ExoClick’s high quality traffic sources. For Publishers this means more innovative ways to maximize their ad zones with additional features to increase their demand from advertisers.... Read More

Hey Publishers! Today we bring you a Publisher Case Study using ExoClick's Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website’s ad zones yet? If you haven’t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones (including RDAs). That allows them to serve several ads per user session, and maximize user time on their website using... Read More

Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More

The holiday season is just around the corner and it’s truly the best time of the year for both consumers and online retailers globally. Since the recession in 2008, Christmas holiday retail sales have grown steadily: According to Cision, across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S. In this article we bring you 8 ways to maximize Christmas... Read More

Why is ExoClick the best video Ad Network for Publishers? When it comes to online advertising, video is one of the most powerful formats to bring high revenues on websites worldwide, accounting for 82.5% of all web traffic in 2023! And, according to Statista, ad spending in the video advertising market is projected to reach US$176.6bn in 2023, strong reason enough to start to monetize video traffic with ExoClick: Ad... Read More

ExoClick’s Customer Success Team is an instrumental part of our Publisher and Advertiser clients’ success, providing 24/7 multilingual assistance to enable them to make the most of the platform and achieve their business objectives. For this 'A day in the life of an ExoClick Customer Success Manager' article, we have interviewed Customer Success Manager Yashu Budhathoki and asked her what her day to day working within the ExoClick Customer Success... Read More

Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More

Last year’s Black Friday and Cyber Monday we saw a global online sales spend of $1.14 trillion, with an increase of 3.5% on Black Friday sales alone - Everything seems to point out that the shopping season is geared to be highly lucrative in 2023! The days surrounding the 2 international shopping events focus a lot of traffic of highly engaged shoppers who are actively looking for deals and shopping... Read More