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According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023. This is a widely popular format because it is non intrusive, flexible, and brings lots of creative possibilities for advertisers to convert their offers. Native ads do not look like ads, but instead they mimic the website content they are surrounded with, catching the end user’s attention with their snappy titles and compelling visuals,... Read More

In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More

Let us explain one of the perks of working in ad tech and being in the team of one of the best ad tech companies to work for, whether it is in Barcelona, Dublin, or Porto: Our internal ad tech Hackathon! Our team of Developers love a Hackathon, but ad tech Hackathon projects need teams that also include other roles for their teams including QA, Sales, Business Intelligence and Marketing... Read More

According to OptinMonster, online marketers using video get 66% more qualified leads per year, and grow revenue 49% faster than those who don't, according to Dash. Also, including a video on a landing page can increase conversion rates by up to 80%, according to Saleslion. So, it doesn’t take a genius to conclude that video marketing is highly profitable! In order to become a part of these winning percentages, then... Read More

What is an adblocker? Ad blocking refers to the process of using software or tools to prevent advertisements from being displayed on websites, mobile apps, or other digital platforms. Ad blocking tools work by identifying and blocking the scripts, codes, or content associated with online advertisements. Ad blocking has become popular due to several reasons. Some people find online ads intrusive, disruptive, or distracting while browsing the web. Others may... Read More

ExoClick’s Smart Bid feature can revolutionize the way you manage your campaigns. It uses Machine Learning to automatically optimize your campaign using historical data. Some of the great benefits of using Smart Bid include: Get a guaranteed profitable campaign Automates campaign management and bidding to reach your target objective. 2 bidding strategies available: Target ROAS or Target CPA. Set up a new campaign or switch an existing campaign to Smart... Read More

What is a Direct Link Menu Tab? The Direct Link Menu Tab ad format is an advertisement displayed within the Menu or Navigation Tab of a website on desktop or mobile. The ad format is displayed as an actual Menu Tab. Publishers select either a Text or Image to describe the Menu Tab, so the end user is aware of what he will be clicking on. Once an end user... Read More

The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More

Football fever is here! With the UEFA Europa League final just around the corner on 31 May and the UEFA Champions League final on 10 June, now is the time to get your campaigns set up on ExoClick to promote your sports betting offers. Even though many sports events are local to certain countries, they have a global opportunity to generate interest from billions of betters, all over the world.... Read More

Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More