Blog

Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More

Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More

ExoClick is an innovative Ad Network based in Barcelona, Spain. With a multicultural team and an international client base spread around the globe, we continue leading the way within the Ad Tech industry. Because we operate within an ever-evolving sector, we are constantly developing new innovative platform features and solutions to help our Advertiser and Publisher clients to always keep ahead of the game. To come up with an effective... Read More

ExoClick is an international innovative Ad Tech company which provides digital ad services to advertisers and publishers, helping them monetize their traffic and offers globally. With a client base that spreads across the globe, an instrumental part of the company is the Customer Success Team and Tech Support Team, which provides 24/7 multilingual assistance. Want to know more about this team and its wonderful members? Keep reading! Meet us: What's it... Read More

What is keyword targeting in online Advertising and how to use keyword targeting effectively on my campaigns? The Advertiser Keyword Targeting feature is an effective tool that will help you reach your preferred audiences through simple keyword associations. Many Advertisers use keyword targeting when they set up their campaigns to help them find ad zones that display similar content to the theme and vertical of their offer, to make their... Read More

When it comes to buying ad space, Advertisers have two options: Bidding for ad zones or buying a Traffic Share Deal on a specific ad zone. In this article, we will answer the question 'When should I bid or buy a Traffic Share deal?'. Continue reading to learn more about the benefits of bidding campaigns and Traffic Share deals for Advertisers! What is Bidding in online advertising? Bidding is a... Read More

Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a... Read More

Social Media traffic typically consists of users who are highly engaged and interested in the content being shared, which often translates to higher conversion rates when they click on Advertiser Direct Links. In short, because this engaged audience is more likely to take action, it leads to higher revenues for you as a Publisher. In this article we tell you the main benefits of monetizing your Social Media traffic with... Read More

At ExoClick we strive to be an Ad Platform with great user experience! In our continuous effort to improve user experience on the ExoClick platform and enhancing Advertiser clients’ user experience, we’ve implemented key changes to the “Filters” section in the campaign setup in your Admin Panel, in order to aid Advertisers in configuring their campaigns quicker and easier. We tell you all about it in this article. To streamline... Read More

In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More